As consumers become more and more connected, even leading companies are struggling to keep up.
Daily News,
Posted 30 Nov 2010
Shop.org Summit '10The CEO of Urban Outfitters delivers opening keynote.
Daily News,
Posted 30 Nov 2010
DEMO Fall '10: SAP Co-CEO Bill McDermott announces the launch of new applications and champions SAP's partnership ecosystem.
Daily News,
Posted 30 Nov 2010
Rosetta Stone will be the first company to use Parature's new Facebook application
Daily News,
Posted 30 Nov 2010
The ROI of Social Media Marketing: Forrester Research has developed a social media marketing scorecard that could end the ROI dilemma.
Daily News,
Posted 30 Nov 2010
The State of Retailing Online '10: Marketing, Social Commerce, and Mobile: Most of the retail world is struggling to make headway, says a Forrester Research report.
Daily News,
Posted 30 Nov 2010
Digital Marketing Practices and Trends Report '10: A new report offers insight into direct marketing strategies for digital and traditional media.
Daily News,
Posted 16 Nov 2010
The competitive advantage of getting to a lead first.
Viewpoints,
Posted 27 Oct 2010
We're facing a period of significant change — and measuring the impact of change is what CRM does best.
Viewpoints,
Posted 25 Oct 2010
A study by Performics and ROI Research indicates that customers are talking all across the social Web — about brands in verticals ranging from automotive to travel.
Daily News,
Posted 22 Oct 2010
Virtual agents are the newest channel for customer service.
Viewpoints,
Posted 19 Oct 2010
Social Ad Summit '10: Is your marketing team really prepared to launch a social media campaign?
Daily News,
Posted 18 Oct 2010
DMA2010 — Day Two: Marketing success stories open the day, including an in-depth look at global cosmetics retailer Sephora.
Daily News,
Posted 13 Oct 2010
DMA2010 — Day One: The job of a direct marketer is harder than ever — and direct marketers are wearing more hats than ever before.
Daily News,
Posted 13 Oct 2010
DMA2010 — Preconference: A PepsiCo executive pops open the conference with a discussion of how brands can bubble up through the sea of digital advertising.
Daily News,
Posted 13 Oct 2010
Social CRM and next-generation customer service.
Viewpoints,
Posted 07 Oct 2010
How to tailor online customer experience to boost loyalty and drive revenue.
Viewpoints,
Posted 01 Oct 2010
Web 2.0 Expo '10 — Day 2: A keynote presenter reveals how data can help modern companies overcome their "used-car salesman" personas.
Daily News,
Posted 01 Oct 2010
Web 2.0 Expo '10 — Day 1: "The world we need is one we've never yet seen," declared Tim O'Reilly at his bi-annual technology event.
Daily News,
Posted 01 Oct 2010
|