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Articles: Professional Services
An Aberdeen Group study suggests it's not too late to begin tapping into social media to manage your brand reputation online. Not yet, anyway.
Communities and channels are rapidly expanding — and your company needs to at least know its place in all of them.
Your customers are increasingly connected — to you, to your competition, to each other — but you're not supposed to be the center of every network.
An exclusive excerpt from the new book, The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff, by Salesforce.com's Clara Shih.
Social computing is still working its way into the consultative sales process. For most sales forces, that's just fine.
A forum designed to address one problem evolves into an enterprise asset.
By focusing on connecting employees, a socially entwined culture benefits clients.
Social media thought leaders, twittering about social media.
CRM magazine's Social Media Maturity Model, the launching pad for a discussion of the next five years of social media.
The co-author of Throwing Sheep in the Boardroom explains why it's not so easy for companies to simply hop aboard the social media bandwagon.
Microsoft Convergence '09: Microsoft and its user groups extend face-to-face with @-to-@.
The social Web is about to evolve — again. Are you ready to evolve, too?
An alphabetical glossary of what you need to know about social media.
CRM magazine's in-depth report on the state of social media in CRM.
The launch of Performance Manager aims to automate computer maintenance and reduce the number of calls to the service desk.
SAPPHIRE '09: Experts attempt to dispel stereotypes about the battles that rage over technology-purchasing decisions.
Well-written contracts are key to protecting your business.
The latest edition of E-Business Suite offers a medley of enhanced capabilities, from compensation incentives to supply chain management. Also, Oracle waives first-year Extended Support costs for some customers.
A financial-trading facility gets a new recording system in less than two weeks—and saves $292,000.
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