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Articles: Professional Services
The PRM market—often seen as a quiet backwater—may be entering a revival, particularly among B2Bs.
Travel Dynamics International finds that adding a real CRM system can lead to unexpected destinations.
Since roadblocks on the implementation superhighway often come down to human factors, we've collected 10 of the most common and the most costly — to help you avoid them.
A reader offers a Pre-view on smartphones, and "Pint of View" generates some responses.
A customer-centric approach for emerging markets.
Three factors are combining to (finally) drive interest in mobile CRM.
Your customers are searching for you. Unfortunately, if you don't come to grips with search engine marketing, you're making it harder for them to find you.
Deliver freedom, not hype.
Antenna's latest acquisition puts the company in a position to capture an even greater share of the growing market for mobile middleware.
A global partnership between the two companies is indicative of a growing trend, according to one pundit.
Mobilize customer sales forces with social media marketing: "You need to take your message to the people."
Helpstream adds deeper integration and a bolstered best practices community with its latest release.
Research by Strativity Group shows that higher investments in customer experience result in lower attrition and higher referral and customer satisfaction rates. Cutting back is not an option. "The race is on," says Lior Arussy, president of Strativity Group.
Along with Web 2.0, those interactions can also boost brand image.
Internet Week '09: Brand Exposure event shows companies how to join the conversation.
An Aberdeen Group study suggests it's not too late to begin tapping into social media to manage your brand reputation online. Not yet, anyway.
Communities and channels are rapidly expanding — and your company needs to at least know its place in all of them.
Your customers are increasingly connected — to you, to your competition, to each other — but you're not supposed to be the center of every network.
An exclusive excerpt from the new book, The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff, by Salesforce.com's Clara Shih.
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