| Articles: Professional Services |
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The PRM market—often seen as a quiet backwater—may be entering a revival, particularly among B2Bs.
Re:Tooling,
Posted 01 Jul 2009
Travel Dynamics International finds that adding a real CRM system can lead to unexpected destinations.
REAL ROI,
Posted 01 Jul 2009
Since roadblocks on the implementation superhighway often come down to human factors, we've collected 10 of the most common and the most costly — to help you avoid them.
Magazine Features,
Posted 01 Jul 2009
A reader offers a Pre-view on smartphones, and "Pint of View" generates some responses.
Insight,
Posted 01 Jul 2009
A customer-centric approach for emerging markets.
The Tipping Point,
Posted 01 Jul 2009
Three factors are combining to (finally) drive interest in mobile CRM.
Reality Check,
Posted 01 Jul 2009
Your customers are searching for you. Unfortunately, if you don't come to grips with search engine marketing, you're making it harder for them to find you.
Magazine Features,
Posted 01 Jul 2009
Deliver freedom, not hype.
Viewpoints,
Posted 25 Jun 2009
Antenna's latest acquisition puts the company in a position to capture an even greater share of the growing market for mobile middleware.
Daily News,
Posted 22 Jun 2009
A global partnership between the two companies is indicative of a growing trend, according to one pundit.
Daily News,
Posted 19 Jun 2009
Mobilize customer sales forces with social media marketing: "You need to take your message to the people."
Viewpoints,
Posted 17 Jun 2009
Helpstream adds deeper integration and a bolstered best practices community with its latest release.
Daily News,
Posted 13 Jun 2009
Research by Strativity Group shows that higher investments in customer experience result in lower attrition and higher referral and customer satisfaction rates. Cutting back is not an option. "The race is on," says Lior Arussy, president of Strativity Group.
Daily News,
Posted 13 Jun 2009
Along with Web 2.0, those interactions can also boost brand image.
Viewpoints,
Posted 12 Jun 2009
Internet Week '09: Brand Exposure event shows companies how to join the conversation.
Daily News,
Posted 10 Jun 2009
An Aberdeen Group study suggests it's not too late to begin tapping into social media to manage your brand reputation online. Not yet, anyway.
Daily News,
Posted 10 Jun 2009
Communities and channels are rapidly expanding — and your company needs to at least know its place in all of them.
Magazine Features,
Posted 01 Jun 2009
Your customers are increasingly connected — to you, to your competition, to each other — but you're not supposed to be the center of every network.
Magazine Features,
Posted 01 Jun 2009
An exclusive excerpt from the new book, The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff, by Salesforce.com's Clara Shih.
Magazine Features,
Posted 01 Jun 2009
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Companies: Professional Services
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