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Articles: Professional Services
If banks want to improve their approach to CRM, they'll first have to improve their definition of the customer.
A new Forrester Research report highlights the return on investment in social media communities.
Cruise through with effective supply chain management.
Bolstering search, integration, and queuing, the company looks to emphasize hard ROI and customer satisfaction in its latest release.
The PRM market—often seen as a quiet backwater—may be entering a revival, particularly among B2Bs.
Travel Dynamics International finds that adding a real CRM system can lead to unexpected destinations.
Since roadblocks on the implementation superhighway often come down to human factors, we've collected 10 of the most common and the most costly — to help you avoid them.
A reader offers a Pre-view on smartphones, and "Pint of View" generates some responses.
A customer-centric approach for emerging markets.
Three factors are combining to (finally) drive interest in mobile CRM.
Your customers are searching for you. Unfortunately, if you don't come to grips with search engine marketing, you're making it harder for them to find you.
Deliver freedom, not hype.
Antenna's latest acquisition puts the company in a position to capture an even greater share of the growing market for mobile middleware.
A global partnership between the two companies is indicative of a growing trend, according to one pundit.
Mobilize customer sales forces with social media marketing: "You need to take your message to the people."
Helpstream adds deeper integration and a bolstered best practices community with its latest release.
Research by Strativity Group shows that higher investments in customer experience result in lower attrition and higher referral and customer satisfaction rates. Cutting back is not an option. "The race is on," says Lior Arussy, president of Strativity Group.
Along with Web 2.0, those interactions can also boost brand image.
Internet Week '09: Brand Exposure event shows companies how to join the conversation.
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