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Articles: Professional Services
CRM Evolution '09 — Day 1: If only today's companies would measure on process -- not function -- they might create alignment across the organization.
Companies, customers, and industry visionaries honored for successes in the CRM marketplace over the previous 12 months.
The company's Global End-User Monitor product promises to provide monitoring of all applications for end-users.
RightAnswers seeks to close the loop and maximize search capabilities with its latest release.
Not every marketing effort includes a campaign-specific Web address -- but some of the ones that do aren't doing a very good job of connecting to the main brand.
Alternative communication channels in healthcare marketing.
Strategies to reduce operating costs and protect revenues.
Delivering quality customer service means making quality shots.
Readers tell us what they think of "social" technologies.
The end of on-demand business intelligence provider LucidEra, captured on the public tweetstream.
Brands from Dell to Office Depot are slicing customers into ever-tinier segments—and learning the dos and don'ts along the way.
Words, words, words. Why don't they mean what they used to?
A new paradigm calls for a reassessment of an industry metric.
Trade-Offs, Part 2 — The Technology Side: "The end of software" doesn't mean the end of software headaches.
Industry experts—including some LucidEra investors and competitors—speculate on the reasons behind the fall of an on-demand business intelligence pioneer, and LucidEra customers talk about how they'll cope with the loss.
Business intelligence software defined a certain stage of maturity with CRM data by making that data actionable. Now on-demand BI promises to do the same for on-demand CRM — by making it affordable.
Facing regulatory requirements, spiraling costs, and an aging (and ailing) customer base, the healthcare industry looks to CRM to balance a pair of age-old doctrines: First, do no harm—and physician, heal thyself.
Looking to enhance its business analytics capabilities, Big Blue adds the predictive analytics pioneer to its list of more than a hundred companies acquired in the past decade.
According to new research from Pelorus Group, the market will jump from $268 million to $533 million by 2014.
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