| Articles: Professional Services |
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Not every marketing effort includes a campaign-specific Web address -- but some of the ones that do aren't doing a very good job of connecting to the main brand.
Insight,
Posted 05 Aug 2009
Alternative communication channels in healthcare marketing.
Viewpoints,
Posted 05 Aug 2009
Strategies to reduce operating costs and protect revenues.
Viewpoints,
Posted 03 Aug 2009
Delivering quality customer service means making quality shots.
Magazine Features,
Posted 01 Aug 2009
Readers tell us what they think of "social" technologies.
Insight,
Posted 01 Aug 2009
The end of on-demand business intelligence provider LucidEra, captured on the public tweetstream.
Insight,
Posted 01 Aug 2009
Brands from Dell to Office Depot are slicing customers into ever-tinier segments—and learning the dos and don'ts along the way.
Insight,
Posted 01 Aug 2009
Words, words, words. Why don't they mean what they used to?
Pint of View,
Posted 01 Aug 2009
A new paradigm calls for a reassessment of an industry metric.
Connect,
Posted 01 Aug 2009
Trade-Offs, Part 2 — The Technology Side: "The end of software" doesn't mean the end of software headaches.
The Tipping Point,
Posted 01 Aug 2009
Industry experts—including some LucidEra investors and competitors—speculate on the reasons behind the fall of an on-demand business intelligence pioneer, and LucidEra customers talk about how they'll cope with the loss.
Magazine Features,
Posted 01 Aug 2009
Business intelligence software defined a certain stage of maturity with CRM data by making that data actionable. Now on-demand BI promises to do the same for on-demand CRM — by making it affordable.
Magazine Features,
Posted 01 Aug 2009
Facing regulatory requirements, spiraling costs, and an aging (and ailing) customer base, the healthcare industry looks to CRM to balance a pair of age-old doctrines: First, do no harm—and physician, heal thyself.
Magazine Features,
Posted 01 Aug 2009
Looking to enhance its business analytics capabilities, Big Blue adds the predictive analytics pioneer to its list of more than a hundred companies acquired in the past decade.
Daily News,
Posted 29 Jul 2009
According to new research from Pelorus Group, the market will jump from $268 million to $533 million by 2014.
Daily News,
Posted 18 Jul 2009
If banks want to improve their approach to CRM, they'll first have to improve their definition of the customer.
Viewpoints,
Posted 15 Jul 2009
A new Forrester Research report highlights the return on investment in social media communities.
Daily News,
Posted 11 Jul 2009
Cruise through with effective supply chain management.
Viewpoints,
Posted 09 Jul 2009
Bolstering search, integration, and queuing, the company looks to emphasize hard ROI and customer satisfaction in its latest release.
Daily News,
Posted 09 Jul 2009
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Companies: Professional Services
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