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Articles: Pharmaceuticals/Chemicals
Two reports released today reveal the growing interest in CRM among pharmaceutical companies.
A major business-process shift is taking place, where sales reps are letting technology do the talking to doctors.
Yankee Group research report, "Enterprise Instant Messaging is All About Integration" finds that instant messaging as a form of communication within and between enterprises and their clients, prospects, and partners is growing steadily; Impact Information Technologies announced that it has expanded its software portfolio with the acquisition of Arcidea; Pivotal has added Eric Rosenfeld to its board of directors.
Chasing quick returns on strategic initiatives does not make much sense--or does it?
CRM's primary users are often on the road. So why are we holding back wireless CRM?
Decrease costs and increase sales by targeting the right audience.
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Companies: Pharmaceuticals/Chemicals
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