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Articles: Pharmaceuticals/Chemicals
More channels and a recovering economy are leading to a free flow of marketing dollars, according to a study.
Customer advocates challenge loyalty card holders' anonymity; an expert cautions that ID fraud issues cut both ways.
The drug industry faces an uphill battle against counterfeiting, bootlegging, and eroding consumer confidence.
Unisys and SupplyScape form a pilot program that will electronically track pain medications across the supply chain to ensure authenticity.
FrontRange reports earnings; Chip Ganassi Racing maintaining high performance with UniPress, Time Warner Greensboro selects VenturCom's BXP software; and more.
The pharmaceutical research firm augments its traditional program of paper manuals, management discussions, and group lecture training with a touch-screen video game dubbed Rocked or Shocked.
The pharmaceutical industry collects a tremendous volume of information about physicians and the prescriptions they write. The challenge lies in making sense of the prescription statistics and other aspects of physician profiles.
iAnywhere's M-Business Anywhere solution has provided McKesson with a new automated system running on Symbol SPT1800's Palm OS.
The new approach shook up a drowsy company, giving it a renewed spark and focus to face a more competitive landscape.
When a rep can squeeze in time with physicians it is paramount to bring the right message to the right doctors at the right time.
Dendrite announced a partnership with SAP America; Salesforce.com announced that LogLogic has chosen to deploy Salesforce.com's Spring '04 CRM service.; RadioShack selects iPhrase; and more.
Siebel's new analytic offering for the pharma industry allows for offline remote analysis of customer data.
Teradata and SAP AG have announced a partnership to deliver analytical solutions to specific vertical industries with high data-volume requirements.
Indian outsourcing to grow by 30 percent; Convergys expands in Canada; Dendrite makes acquisition in Japan; and more.
Oak Investment Partners announced that it believes its current all-cash offer is superior to the unsolicited stock-for-stock proposal from Onyx Software to acquire Pivotal; online retail sales should reach roughly $60 billion in 2003, according to AMR Research; and Dendrite International announced that Clinitrac has selected Dendrite Clinical to provide telephone support for a study for one of Clinitrac's pharmaceutical customers.
Two reports released today reveal the growing interest in CRM among pharmaceutical companies.
A major business-process shift is taking place, where sales reps are letting technology do the talking to doctors.
Yankee Group research report, "Enterprise Instant Messaging is All About Integration" finds that instant messaging as a form of communication within and between enterprises and their clients, prospects, and partners is growing steadily; Impact Information Technologies announced that it has expanded its software portfolio with the acquisition of Arcidea; Pivotal has added Eric Rosenfeld to its board of directors.
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