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Articles: Pharmaceuticals/Chemicals
The business of medicine and the care of patients are not the same thing; for both segments, customers is difficult to define.
The on-demand specialist partners with two other vendors to deliver CRM tools for the pharmaceutical industry; the timing is right, according to one analyst.
More channels and a recovering economy are leading to a free flow of marketing dollars, according to a study.
Customer advocates challenge loyalty card holders' anonymity; an expert cautions that ID fraud issues cut both ways.
The drug industry faces an uphill battle against counterfeiting, bootlegging, and eroding consumer confidence.
Unisys and SupplyScape form a pilot program that will electronically track pain medications across the supply chain to ensure authenticity.
FrontRange reports earnings; Chip Ganassi Racing maintaining high performance with UniPress, Time Warner Greensboro selects VenturCom's BXP software; and more.
The pharmaceutical research firm augments its traditional program of paper manuals, management discussions, and group lecture training with a touch-screen video game dubbed Rocked or Shocked.
The pharmaceutical industry collects a tremendous volume of information about physicians and the prescriptions they write. The challenge lies in making sense of the prescription statistics and other aspects of physician profiles.
iAnywhere's M-Business Anywhere solution has provided McKesson with a new automated system running on Symbol SPT1800's Palm OS.
The new approach shook up a drowsy company, giving it a renewed spark and focus to face a more competitive landscape.
When a rep can squeeze in time with physicians it is paramount to bring the right message to the right doctors at the right time.
Dendrite announced a partnership with SAP America; Salesforce.com announced that LogLogic has chosen to deploy Salesforce.com's Spring '04 CRM service.; RadioShack selects iPhrase; and more.
Siebel's new analytic offering for the pharma industry allows for offline remote analysis of customer data.
Teradata and SAP AG have announced a partnership to deliver analytical solutions to specific vertical industries with high data-volume requirements.
Indian outsourcing to grow by 30 percent; Convergys expands in Canada; Dendrite makes acquisition in Japan; and more.
Oak Investment Partners announced that it believes its current all-cash offer is superior to the unsolicited stock-for-stock proposal from Onyx Software to acquire Pivotal; online retail sales should reach roughly $60 billion in 2003, according to AMR Research; and Dendrite International announced that Clinitrac has selected Dendrite Clinical to provide telephone support for a study for one of Clinitrac's pharmaceutical customers.
Two reports released today reveal the growing interest in CRM among pharmaceutical companies.
A major business-process shift is taking place, where sales reps are letting technology do the talking to doctors.
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