As minorities climb in social status, marketers must seize new opportunities.
Posted 01 Dec 2013
Emotional engagements are the key to cementing long-term customer relationships.
Posted 01 Nov 2013
ENGAGE Uses big data to recommend next steps of customer engagement.
Posted 15 Oct 2013
Pharmaceutical firms are sharpening their focus on multichannel marketing and analytics.
Posted 01 Jul 2013
New pharmaceutical industry solutions are optimized for Windows 8's touch-screen interface.
Posted 09 May 2013
Monitoring, tracking, and reporting for risk management.
Posted 06 Jul 2012
Solution lets healthcare, life sciences companies flag, classify, and act on identified risks
Posted 21 Jun 2012
Companies say double-entry smackdown will improve efficiencies.
Posted 05 Jan 2012
TechnoCom's LocationSmart technology enhances hosted IVR offering with location intelligence.
Posted 12 Oct 2011
New communication platform links retail pharmacies to customers.
Posted 05 Oct 2011
Next-generation customizable digital signage virtual assistant solution greets customers.
Posted 07 Jul 2011
The solution combines many social media and customer service tools in a single offering.
Posted 27 Apr 2011
New Veeva iRep application satisfies the pharmaceutical industry's appetite for the fast-growing computing device.
Posted 11 Jan 2011
A study by Performics and ROI Research indicates that customers are talking all across the social Web — about brands in verticals ranging from automotive to travel.
Posted 22 Oct 2010
The execution of live chat can make or break the conversion.
Posted 05 Oct 2010
Oracle OpenWorld '10 — Day 2: The latest version of the company's software-as-a-service application adds modules for "best-in-class" marketing and business planning as well as a preview of CRM technologies to come.
Posted 22 Sep 2010
CRM Evolution '10 — Day 2: Ovum research analyst Ian Jacobs envisions the future of location-based customer interactions.
Posted 07 Aug 2010
Forrester Customer Experience Forum '10: Forrester Research Unveils its Voice of the Customer Award winners
Posted 29 Jul 2010
In an effort to provide better predictive analytics, Pitney Bowes pulls out its checkbook.
Posted 25 Jul 2010