| Articles: Pharmaceuticals/Chemicals |
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Protect your existing business, especially in tough times.
Viewpoints,
Posted 22 Apr 2009
"What marketing really needs to be doing is driving business," says a CMO Council executive.
Daily News,
Posted 14 Apr 2009
Focus on lead quality and refined marketing spend to get the job done.
Viewpoints,
Posted 31 Mar 2009
Using the Internet, text, and other sources for insight.
Viewpoints,
Posted 09 Mar 2009
Optimize e-commerce with purchase incentives.
Viewpoints,
Posted 23 Feb 2009
Latest report from Forrester Research affirms high correlation between experience and loyalty across all industries.
Daily News,
Posted 18 Feb 2009
Net Promoter Conference '09: Deliver an excellent customer experience, and riches are sure to follow.
Daily News,
Posted 29 Jan 2009
A slew of enhancements mark the 16th update to Oracle's software-as-a-service CRM option, and comparisons to Salesforce.com abound.
Daily News,
Posted 27 Jan 2009
NRF Annual '09: Discounts are tactical, but a brand is forever. The companies that manage to balance the two will be the ones to come out of this recession alive.
Daily News,
Posted 13 Jan 2009
Only 11 percent of companies were considered "excellent" in Forrester's second annual Customer Experience Index (CxPi) Rankings.
Daily News,
Posted 05 Jan 2009
How data discovery improves agility.
Viewpoints,
Posted 24 Dec 2008
Consumer Health World '08: Consumers are cost-ignorant with healthcare -- and yet always want too much.
Daily News,
Posted 11 Dec 2008
Consumer Health World '08: Health 3.0 involves an alignment with the consumer Web, but as much as consumers are clamoring for personalization, adoption still lags.
Daily News,
Posted 10 Dec 2008
Paperless payments reduce staff support, errors, and overpayments.
Viewpoints,
Posted 01 Dec 2008
Web 2.0, social media, customer feedback, conversations. Transparency is the new currency in CRM—but are you really ready to let your customer behind the curtain?
Magazine Features,
Posted 01 Dec 2008
Cognizant's modular master data management solution prompts industry pundits to ruminate about the space's maturity.
Daily News,
Posted 04 Nov 2008
Nuance Conversations '08: A customer-experience consultant outlines what it takes to make yourself memorable for every customer.
Daily News,
Posted 28 Oct 2008
Success Metrics releases Birst, a software-as-a-service business intelligence package with a free entry-level offering and a surprising focus on verticals.
Daily News,
Posted 01 Oct 2008
A cosmetics company relies on its customers to share the beauty of its brand.
REAL ROI,
Posted 01 Oct 2008
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Companies: Pharmaceuticals/Chemicals
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