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Articles: Pharmaceuticals/Chemicals
Think you know the score? Guess again.
Not every marketing effort includes a campaign-specific Web address -- but some of the ones that do aren't doing a very good job of connecting to the main brand.
Alternative communication channels in healthcare marketing.
"Healthcare" and "customer service" don't have to be mutually exclusive.
Facing regulatory requirements, spiraling costs, and an aging (and ailing) customer base, the healthcare industry looks to CRM to balance a pair of age-old doctrines: First, do no harm—and physician, heal thyself.
A decline in email responsiveness creates enormous opportunity.
Looking to enhance its business analytics capabilities, Big Blue adds the predictive analytics pioneer to its list of more than a hundred companies acquired in the past decade.
Research by Strativity Group shows that higher investments in customer experience result in lower attrition and higher referral and customer satisfaction rates. Cutting back is not an option. "The race is on," says Lior Arussy, president of Strativity Group.
The independent market research firm releases its fifth annual WizKids report, themed around operational excellence.
Well-written contracts are key to protecting your business.
Analysts say the newest solution from SugarCRM allows the open-source CRM pioneer to compete directly with Salesforce.com.
Protect your existing business, especially in tough times.
"What marketing really needs to be doing is driving business," says a CMO Council executive.
Focus on lead quality and refined marketing spend to get the job done.
Using the Internet, text, and other sources for insight.
Optimize e-commerce with purchase incentives.
Latest report from Forrester Research affirms high correlation between experience and loyalty across all industries.
Net Promoter Conference '09: Deliver an excellent customer experience, and riches are sure to follow.
A slew of enhancements mark the 16th update to Oracle's software-as-a-service CRM option, and comparisons to Salesforce.com abound.
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