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Articles: Pharmaceuticals/Chemicals
New Veeva iRep application satisfies the pharmaceutical industry's appetite for the fast-growing computing device.
A study by Performics and ROI Research indicates that customers are talking all across the social Web — about brands in verticals ranging from automotive to travel.
The execution of live chat can make or break the conversion.
Oracle OpenWorld '10 — Day 2: The latest version of the company's software-as-a-service application adds modules for "best-in-class" marketing and business planning as well as a preview of CRM technologies to come.
CRM Evolution '10 — Day 2: Ovum research analyst Ian Jacobs envisions the future of location-based customer interactions.
Forrester Customer Experience Forum '10: Forrester Research Unveils its Voice of the Customer Award winners
In an effort to provide better predictive analytics, Pitney Bowes pulls out its checkbook.
The mega-vendor makes a handful of CRM announcements and heads into two new verticals.
Get customers involved in your decision-making with on-demand enterprise content management.
The purchase allows the life sciences CRM vendor to increase the breadth of its OneKey healthcare data.
The social business software provider buys a social media monitoring company and plans to extend social insight across the entire enterprise.
Site satisfaction calls for improvement as customers increasingly look online for information about their health.
The company's latest on-demand solution looks to ease the challenges online marketers face today.
With StayinFront EdgeRx, The vendor diagnoses a new hosted CRM version for its life sciences customers.
SAP World Tour '09: Morning keynote addresses challenge attendees to take charge — or risk failure.
DMA '09: Members of past generations didn't age — they simply died. Baby Boomers, on the other hand, are defying that fate -- and if they're demanding more from life, why aren't marketers giving them what they want?
Why consumers need to examine the full story on Electronic Health Record privacy.
CRM Evolution '09: Your one-stop shop for all the news and coverage coming out of CRM magazine's annual conference in New York.
Companies, customers, and industry visionaries honored for successes in the CRM marketplace over the previous 12 months.
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