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Articles: Pharmaceuticals/Chemicals
CRM Evolution '10 — Day 2: Ovum research analyst Ian Jacobs envisions the future of location-based customer interactions.
Forrester Customer Experience Forum '10: Forrester Research Unveils its Voice of the Customer Award winners
In an effort to provide better predictive analytics, Pitney Bowes pulls out its checkbook.
The mega-vendor makes a handful of CRM announcements and heads into two new verticals.
Get customers involved in your decision-making with on-demand enterprise content management.
The purchase allows the life sciences CRM vendor to increase the breadth of its OneKey healthcare data.
The social business software provider buys a social media monitoring company and plans to extend social insight across the entire enterprise.
Site satisfaction calls for improvement as customers increasingly look online for information about their health.
The company's latest on-demand solution looks to ease the challenges online marketers face today.
With StayinFront EdgeRx, The vendor diagnoses a new hosted CRM version for its life sciences customers.
SAP World Tour '09: Morning keynote addresses challenge attendees to take charge — or risk failure.
DMA '09: Members of past generations didn't age — they simply died. Baby Boomers, on the other hand, are defying that fate -- and if they're demanding more from life, why aren't marketers giving them what they want?
Why consumers need to examine the full story on Electronic Health Record privacy.
CRM Evolution '09: Your one-stop shop for all the news and coverage coming out of CRM magazine's annual conference in New York.
Companies, customers, and industry visionaries honored for successes in the CRM marketplace over the previous 12 months.
Think you know the score? Guess again.
Not every marketing effort includes a campaign-specific Web address -- but some of the ones that do aren't doing a very good job of connecting to the main brand.
Alternative communication channels in healthcare marketing.
"Healthcare" and "customer service" don't have to be mutually exclusive.
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