| Articles: Pharmaceuticals/Chemicals |
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Site satisfaction calls for improvement as customers increasingly look online for information about their health.
Daily News,
Posted 21 Dec 2009
The company's latest on-demand solution looks to ease the challenges online marketers face today.
Daily News,
Posted 03 Nov 2009
With StayinFront EdgeRx, The vendor diagnoses a new hosted CRM version for its life sciences customers.
Daily News,
Posted 27 Oct 2009
SAP World Tour '09: Morning keynote addresses challenge attendees to take charge — or risk failure.
Daily News,
Posted 21 Oct 2009
DMA '09: Members of past generations didn't age — they simply died. Baby Boomers, on the other hand, are defying that fate -- and if they're demanding more from life, why aren't marketers giving them what they want?
Daily News,
Posted 20 Oct 2009
Why consumers need to examine the full story on Electronic Health Record privacy.
Viewpoints,
Posted 23 Sep 2009
CRM Evolution '09: Your one-stop shop for all the news and coverage coming out of CRM magazine's annual conference in New York.
Daily News,
Posted 02 Sep 2009
Companies, customers, and industry visionaries honored for successes in the CRM marketplace over the previous 12 months.
Daily News,
Posted 24 Aug 2009
Think you know the score? Guess again.
Web-Only Bonus Articles,
Posted 05 Aug 2009
Not every marketing effort includes a campaign-specific Web address -- but some of the ones that do aren't doing a very good job of connecting to the main brand.
Insight,
Posted 05 Aug 2009
Alternative communication channels in healthcare marketing.
Viewpoints,
Posted 05 Aug 2009
"Healthcare" and "customer service" don't have to be mutually exclusive.
Magazine Features,
Posted 01 Aug 2009
Facing regulatory requirements, spiraling costs, and an aging (and ailing) customer base, the healthcare industry looks to CRM to balance a pair of age-old doctrines: First, do no harm—and physician, heal thyself.
Magazine Features,
Posted 01 Aug 2009
A decline in email responsiveness creates enormous opportunity.
Viewpoints,
Posted 30 Jul 2009
Looking to enhance its business analytics capabilities, Big Blue adds the predictive analytics pioneer to its list of more than a hundred companies acquired in the past decade.
Daily News,
Posted 29 Jul 2009
Research by Strativity Group shows that higher investments in customer experience result in lower attrition and higher referral and customer satisfaction rates. Cutting back is not an option. "The race is on," says Lior Arussy, president of Strativity Group.
Daily News,
Posted 13 Jun 2009
The independent market research firm releases its fifth annual WizKids report, themed around operational excellence.
Daily News,
Posted 20 May 2009
Well-written contracts are key to protecting your business.
Viewpoints,
Posted 20 May 2009
Analysts say the newest solution from SugarCRM allows the open-source CRM pioneer to compete directly with Salesforce.com.
Daily News,
Posted 30 Apr 2009
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Companies: Pharmaceuticals/Chemicals
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