NPOs are taking advantage of relevant content and supporter issues to create more targeted campaigns.
Posted 04 Nov 2005
The ink is dry on the contact center outsourcing contract. Now what? We take a look at five factors companies need to evaluate over the course of the agreement to ensure a smooth-running partnership.
Posted 01 Jul 2005
Joining CRMA's board are executives and representatives from key industry firms like Forrester Research, Gartner, and Baseline Consulting.
Posted 05 Oct 2004
A new, four-month training program dubbed Certified Friendly is designed for hotel, restaurant, attraction, and local government staff.
Posted 07 Sep 2004
Labor of Love
Posted 02 Jun 2003
Creating master profiles is a must to realize true ROI.
Posted 12 Sep 2002