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Articles: Non-profit
Modern nonprofits can't afford to seem like technological backwaters
Why the nonprofit sector should embrace social media and viral marketing
The for-profit world should heed the hard-won lessons of the nonprofits
Dreamforce: In a moving speech to a global audience, Colin Powell reinvigorates the need for the purpose-driven individual.
RightNow Summit '09: A closing keynote address examines the strategies Disney utilizes to deliver on its brand promise.
When live agents can't be had, interactive voice response systems may suffice.
CRM Evolution '09: Your one-stop shop for all the news and coverage coming out of CRM magazine's annual conference in New York.
Companies, customers, and industry visionaries honored for successes in the CRM marketplace over the previous 12 months.
Readers tell us what they think of "social" technologies.
As the higher education sector finds itself struggling under a heavy course load — short-term admissions problems made worse by a systemic financial crisis—leading-edge universities are studying up on CRM.
Latest report from Forrester's "Designing for Gen Y Series" examines one of four approaches for engaging with Gen Y on the Web.
Research by Strativity Group shows that higher investments in customer experience result in lower attrition and higher referral and customer satisfaction rates. Cutting back is not an option. "The race is on," says Lior Arussy, president of Strativity Group.
Internet Week '09: Students are connecting and learning on the Web -- and institutions that fail to stay relevant are sure to flunk out.
Analysts say the newest solution from SugarCRM allows the open-source CRM pioneer to compete directly with Salesforce.com.
"What marketing really needs to be doing is driving business," says a CMO Council executive.
Pundits say this latest version aims squarely at traditional players including Cisco Systems' WebEx and Citrix's GoToMeeting.
Focus on lead quality and refined marketing spend to get the job done.
Could an infusion of Web 2.0 in the public sector change the way we view constituent service?
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