Articles: Manufacturing/Automotive
Analytics are increasingly leveraged for insight into customer behavior.
In the business of producing all-terrain vehicles (ATVs) and motorcycles, customer service can get downright dirty.
New systems will unleash a new round of creativity in business applications.
Though holding its place as the highest-scoring market, many in the manufacturing/nondurable goods industry will unlikely see scores as high in the next quarter.
Exact Software delivers a warehouse system dog that will hunt.
Rockler.com has improved its Web site's browser-to-buyer conversion rate by 30 percent.
Tech firms need CRM as much as any other company--and sometimes even more.
Think you can translate your brand for the savvy Chinese shopper?
The Association of National Advertisers' "Masters of Marketing" Conference reveals insights about how to handle the industry's future: brand focus and maverick creativity will light the way.
The Midwest agency beefs up its automotive CRM by uniting with another industry player.
Your CRM is only as good as your ability to deliver to your customers. So why not merge supply chain management data with CRM to gain a holistic view? It's not that simple.
New speech recognition approach converts audio into text to power searches of multimedia files.
The software vendor's ERP unit unveils both a product upgrade and a technology alliance aimed at bolstering its presence among SMB manufacturers.
Focusing on technology, experts at destinationCRM2007 are all about the mobility effect.
A session on the emerging technology kicks off the destinationCRM2007 conference in New York, and focuses on how businesses are maximizing profitability analytics.
A $9 billion printing-solutions company turns to AchieveGlobal to develop a comprehensive agent-training program
The new offering marks service-management-solution vendor's attempt to improve internal organization and customer relationships.
NetSuite helps the company manage its demanding client base.
Marketers will invest more money in search marketing as they look to maximize their ROI via campaign management optimization.
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Companies: Manufacturing/Automotive
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