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Articles: Manufacturing/Automotive
Influencing an influential audience.
The economic downturn pushes spending away from traditional advertising to more accountable online media.
A change in your brand's tagline may end up damaging the brand itself.
Forrester sees nearly six times more respondents in this year's survey, a sign that green initiatives are increasingly top-of-mind for technology departments.
Callidus Software announces an addition to its performance management offering: a corporate alignment product -- one that's on-demand, to boot.
The newest offering from the provider of enterprise compliance and quality management solutions takes the human factor out of unifying data.
The vendor's latest on-demand contact center platform underscores the importance of monitoring calls in real time.
Selectica releases its latest sales configurator, optimized for field agents with high-end laptops.
Will on-demand ring a bell in manufacturing? The SaaS pioneer rolls a new vertical integration off the assembly line, and its partners are also building for the industry using NetSuite's Business Operating System platform.
Facing fierce competition from imports and a weakening economy, the automotive industry targets long-term customer satisfaction.
With an updated GoldMine in the driver's seat, a Carolina truck dealership steers to unified customer information.
Thanks to increased adoption of CRM, manufacturing is putting things together.
Honeywell Aerospace had to plot an entirely new flight path to navigate often-turbulent CRM skies.
The vendor launches a new Web site to promote the latest version of its CRM software, giving users the same look, feel, and functionality, regardless of the channel through which they're connecting.
Analytics are increasingly leveraged for insight into customer behavior.
In the business of producing all-terrain vehicles (ATVs) and motorcycles, customer service can get downright dirty.
New systems will unleash a new round of creativity in business applications.
Though holding its place as the highest-scoring market, many in the manufacturing/nondurable goods industry will unlikely see scores as high in the next quarter.
Exact Software delivers a warehouse system dog that will hunt.
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