Articles: Manufacturing/Automotive
Advertising Week NY '08: It might take government intervention to save the country, but it's women who are making the personal financial decisions to protect themselves and their families.
Good service helps make you recession-proof.
destinationCRM 2008: A snapshot of the conference's marketing track in the last two days.
Influencing an influential audience.
The economic downturn pushes spending away from traditional advertising to more accountable online media.
A change in your brand's tagline may end up damaging the brand itself.
Forrester sees nearly six times more respondents in this year's survey, a sign that green initiatives are increasingly top-of-mind for technology departments.
Callidus Software announces an addition to its performance management offering: a corporate alignment product -- one that's on-demand, to boot.
The newest offering from the provider of enterprise compliance and quality management solutions takes the human factor out of unifying data.
The vendor's latest on-demand contact center platform underscores the importance of monitoring calls in real time.
Selectica releases its latest sales configurator, optimized for field agents with high-end laptops.
Will on-demand ring a bell in manufacturing? The SaaS pioneer rolls a new vertical integration off the assembly line, and its partners are also building for the industry using NetSuite's Business Operating System platform.
Facing fierce competition from imports and a weakening economy, the automotive industry targets long-term customer satisfaction.
With an updated GoldMine in the driver's seat, a Carolina truck dealership steers to unified customer information.
Thanks to increased adoption of CRM, manufacturing is putting things together.
Honeywell Aerospace had to plot an entirely new flight path to navigate often-turbulent CRM skies.
The vendor launches a new Web site to promote the latest version of its CRM software, giving users the same look, feel, and functionality, regardless of the channel through which they're connecting.
Analytics are increasingly leveraged for insight into customer behavior.
In the business of producing all-terrain vehicles (ATVs) and motorcycles, customer service can get downright dirty.
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Companies: Manufacturing/Automotive
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