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Articles: Manufacturing/Automotive
Quite a bit, apparently: In a new report, food manufacturing improves its standing among consumers, while soft drinks and apparel fare less well.
Tealeaf debuts an array of offerings aimed at digging deeper into mobile-customer behavior.
Dreamforce '08: Salesforce.com's partners capitalize on conference momentum with a number of new announcements and product releases.
Dreamforce '08: Salesforce.com cofounder, Chairman, and CEO Marc Benioff announces the cloud company's foray into Web sites and its integration with Facebook and Amazon Web Services platforms.
A 60 percent failure rate suggests that process change requires behavior change.
Direct Marketing Association '08: In a down economy, marketers and advertisers have no choice but to look up.
Are misdirected sales incentives putting your brand at risk?
The acquisition means a greater project portfolio management breadth for Big Red's enterprise PPM suite.
Selltis helps gauge sales solutions for a maker of industrial gauges.
A valuable customer management system is worth saving.
Advertising Week NY '08: It might take government intervention to save the country, but it's women who are making the personal financial decisions to protect themselves and their families.
Good service helps make you recession-proof.
destinationCRM 2008: A snapshot of the conference's marketing track in the last two days.
Influencing an influential audience.
The economic downturn pushes spending away from traditional advertising to more accountable online media.
A change in your brand's tagline may end up damaging the brand itself.
Forrester sees nearly six times more respondents in this year's survey, a sign that green initiatives are increasingly top-of-mind for technology departments.
Callidus Software announces an addition to its performance management offering: a corporate alignment product -- one that's on-demand, to boot.
The newest offering from the provider of enterprise compliance and quality management solutions takes the human factor out of unifying data.
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