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Articles: Manufacturing/Automotive
Research by Strativity Group shows that higher investments in customer experience result in lower attrition and higher referral and customer satisfaction rates. Cutting back is not an option. "The race is on," says Lior Arussy, president of Strativity Group.
Your customers are increasingly connected — to you, to your competition, to each other — but you're not supposed to be the center of every network.
Social computing is still working its way into the consultative sales process. For most sales forces, that's just fine.
The independent market research firm releases its fifth annual WizKids report, themed around operational excellence.
Well-written contracts are key to protecting your business.
SAPPHIRE '09: Keynote addresses by several SAP executives reflect the company's desire to quickly deliver business value for companies during the downturn.
The latest edition of E-Business Suite offers a medley of enhanced capabilities, from compensation incentives to supply chain management. Also, Oracle waives first-year Extended Support costs for some customers.
How have retailers fared in the twitterverse?
Protect your existing business, especially in tough times.
"What marketing really needs to be doing is driving business," says a CMO Council executive.
Web 2.0 Expo '09: Social media thought leaders Charlene Li, Jeremiah Owyang, and Peter Kim discuss the barriers to social media marketing, and how to encounter them without going "over capacity."
Vendors unleash a new round of community forums for their customers.
Service gaffes are part of life, but some of them are just astounding.
Focus on lead quality and refined marketing spend to get the job done.
Search Engine Strategies NYC '09: In the current economic climate, even top-shelf brands need to be wary. "Marketing must move from passion to compassion," according to a presenter.
Search Engine Strategies NYC '09: Top twitterer Guy Kawasaki explains how to use the microblogging site for marketing, and why "nobodies are the new somebodies."
One fundamental mistake can cost you.
Strong and weak ties reveal who your real partners are.
Multimodal knowledge access will improve customer experience and contact center agent effectiveness.
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