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Articles: Manufacturing/Automotive
Predictive Analytics World '09: With great power comes great responsibility, but the power has yet to fully manifest and predictive analytics is already assuming significant responsibility as it battles hearsay and consumer fear.
Mediabistro.com's UGCX '09: A Forrester Research analyst outlines the impact of social media on business.
SAP World Tour '09: Morning keynote addresses challenge attendees to take charge — or risk failure.
Oracle OpenWorld '09, Day 2: Executives detail Oracle's broad strategy as a systems provider, and its head of CRM delves into transforming technology at the application layer.
Find the truth hiding behind the brand.
Shop.org Annual Summit '09: With 90 percent of households reporting a reduction in shopping,
Gartner CRM Summit '09, Day 3: Connecting with customers relies on the power of influence.
Gartner CRM Summit '09, Day 1: CRM analyst Michael Maoz says not only are consumers losing trust in corporations, but they are managing more aspects of the relationship.
CRM Evolution '09: Your one-stop shop for all the news and coverage coming out of CRM magazine's annual conference in New York.
Lucrative return on investment is driving companies — and vendors — to look more closely at mobile service applications.
Companies, customers, and industry visionaries honored for successes in the CRM marketplace over the previous 12 months.
Not every marketing effort includes a campaign-specific Web address -- but some of the ones that do aren't doing a very good job of connecting to the main brand.
Delivering quality customer service means making quality shots.
A decline in email responsiveness creates enormous opportunity.
Looking to enhance its business analytics capabilities, Big Blue adds the predictive analytics pioneer to its list of more than a hundred companies acquired in the past decade.
Cruise through with effective supply chain management.
The PRM market—often seen as a quiet backwater—may be entering a revival, particularly among B2Bs.
Forest-product supplier Weyerhaeuser builds out its master data management strategy with Siperian.
From now on, consumers will be saddled with residual uncertainty.
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