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Articles: Manufacturing/Automotive
Mediabistro.com's UGCX '09: A Forrester Research analyst outlines the impact of social media on business.
SAP World Tour '09: Morning keynote addresses challenge attendees to take charge — or risk failure.
Oracle OpenWorld '09, Day 2: Executives detail Oracle's broad strategy as a systems provider, and its head of CRM delves into transforming technology at the application layer.
Find the truth hiding behind the brand.
Shop.org Annual Summit '09: With 90 percent of households reporting a reduction in shopping,
Gartner CRM Summit '09, Day 3: Connecting with customers relies on the power of influence.
Gartner CRM Summit '09, Day 1: CRM analyst Michael Maoz says not only are consumers losing trust in corporations, but they are managing more aspects of the relationship.
CRM Evolution '09: Your one-stop shop for all the news and coverage coming out of CRM magazine's annual conference in New York.
Lucrative return on investment is driving companies — and vendors — to look more closely at mobile service applications.
Companies, customers, and industry visionaries honored for successes in the CRM marketplace over the previous 12 months.
Not every marketing effort includes a campaign-specific Web address -- but some of the ones that do aren't doing a very good job of connecting to the main brand.
Delivering quality customer service means making quality shots.
A decline in email responsiveness creates enormous opportunity.
Looking to enhance its business analytics capabilities, Big Blue adds the predictive analytics pioneer to its list of more than a hundred companies acquired in the past decade.
Cruise through with effective supply chain management.
The PRM market—often seen as a quiet backwater—may be entering a revival, particularly among B2Bs.
Forest-product supplier Weyerhaeuser builds out its master data management strategy with Siperian.
From now on, consumers will be saddled with residual uncertainty.
Forget money: Trust, transparency, and value represent today's social currency.
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