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Articles: Manufacturing/Automotive
Fairbanks Morse Engine implements a CRM system that unites its customer records and tracks its engine service requests
Quick response codes are expected to drive traffic, promote inventory, and improve consumer response for auto dealers.
The fall 2010 release contains new tagging, ticketing, templating, and routing functions.
A study by Performics and ROI Research indicates that customers are talking all across the social Web — about brands in verticals ranging from automotive to travel.
DMA2010 — Day Two: Marketing success stories open the day, including an in-depth look at global cosmetics retailer Sephora.
The execution of live chat can make or break the conversion.
CRM Evolution '10 — Day 2: Ovum research analyst Ian Jacobs envisions the future of location-based customer interactions.
CRM Evolution '10: As CRM magazine's annual conference gets under way, the ninth annual awards honor companies, customers, and industry visionaries for successes in the CRM marketplace over the previous 12 months.
CRM Evolution '10 — Day 1: Beagle Research Group founder Denis Pombriant details the three economic challenges that will forever alter CRM.
Six ways that the new Internet -- a mobile, social, and real-time Internet -- is changing the playing field for CRM and putting customers back in control.
Customer Experience Forum '10: A Forrester Research vice president demonstrates technology that can sense and recognize movement.
Forrester Customer Experience Forum '10: Forrester Research Unveils its Voice of the Customer Award winners
In an effort to provide better predictive analytics, Pitney Bowes pulls out its checkbook.
Big Blue acquires Web analytics firm Coremetrics for an undisclosed sum, hoping to leverage software-as-a-service and social networks.
The new GoMo Wallet aims to put commerce and transaction functionality in the hands of mobile carriers.
Grab consumer attention with personalized images.
Boost sales while recovering from the recession.
Don't let confusion around new devices undermine future opportunities.
Improve the customer experience with a content-rich, social-driven site.
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