Articles: Manufacturing/Automotive
Experience be damned--creating a customer community is the best way to win wallet share.
Consumers buy cars differently from how they did a generation ago. Makers and distributors must respond to the changes or become last year's model.
The globalization of markets and economies is forcing manufacturing firms to improve their SCM and ERP solutions in an effort to get products that satisfy customer demand to market faster.
As more consumers rely on the Internet to shop for cars, dealerships look to turn online leads into sales.
CRM investment continues to increase in the vertical as companies turn to PRM, analytics, and order management to get a tighter grasp on customers.
Separate the wheat from the chaff by automating key sales processes for maximum return on SFA dollars.
Pepsi and Cadbury Schweppes tie for high soft-drink satisfaction scores, surpassing Coke in ACSI's manufacturing/nondurable goods examination; the category as a whole realized its best score ever.
Many companies are simply using surveys to impress the customer, and they rarely ever act on the data to drive change in CRM initiatives.
Most manufacturers aren't using the technology available to them to improve customer satisfaction while improving operational efficiency.
More channels and a recovering economy are leading to a free flow of marketing dollars, according to a study.
Version 5 of the manufacturing and distribution midmarket vendor's suite includes broader integration and better visibility for users.
The Chrysler Group talks to site visitors through eStara during potential purchase opportunities.
A full-service car dealer turns to a marketing app to compete against large automotive service and repair chains.
Infor buys the enterprise software provider to create the market's third-largest software maker, competing directly with Oracle and SAP.
Oracle's Siebel field service management functionality is deemed the space's leader, but may struggle to maintain that status as part of a larger conglomerate.
On-demand or on-premise CRM?
The business intelligence giant enhances industry-specific software solutions and offers a new data integration initiative at its annual conference.
Track after-the-sale customer issues, because 'It's not just about products.'
The car company's German site has been removed from the search engine's index for deceptive tactics.
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Companies: Manufacturing/Automotive
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