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Articles: Financial Services/Banking
The changing face of CRM in financial institutions.
The path to enterprisewide CRM should be viewed as evolution, not revolution. Answering these questions will result in gaining a better understanding of what is required to generate value from your previous investments.
Companies that follow this approach to CRM are finding they can achieve quick, measurable profit improvement: Become more customer-centric; act today; make better use of all that data collected in your CRM databases.
Chuck Baker, vice president, customer loyalty services for UnumProvident Corp., tells how revamping its call center operation has insured customer satisfaction.
Use high-touch strategies to support CRM technologies.
The six primary benefits of becoming a real-time enterprise.
SAS CEO says analytics turns CRM into more than merely a Rolodex.
Gartner CRM Excellence award winners prove ROI is possible
Knowing your customer has become more than a business imperative.
As the contact center evolves, cross-selling and upselling grow in popularity among companies--but not necessarily among customers.
And once you've hit a home run, customers will expect one every time.
Customer buying patterns, technology advancements will fuel the market.
How GreenPoint's call center achieved a 300 percent ROI.
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Companies: Financial Services/Banking
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