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Articles: Financial Services/Banking
Customers are rarely loyal. They are willing to jump at the first perceived slight or problem, even if they have been dealing with you for years.
Interwoven has released Interwoven 6, which it says can boost the effectiveness of a company's CRM strategy; Pointsec Mobile Technologies has developed a new security system for sales and marketing professionals and their PDAs; Cognos has released Cognos Metrics Manager Version 2.
Spending for outsourced services and software, according to the new report, will see the largest increase; spending for consulting will decline, and hardware and network equipment spending will remain flat.
Two-thirds of the companies surveyed across France, Germany, Italy, the Netherlands, and the United Kingdom say that customer satisfaction and loyalty within their organization is suffering due to the bad data.
Yankee Group research report, "Enterprise Instant Messaging is All About Integration" finds that instant messaging as a form of communication within and between enterprises and their clients, prospects, and partners is growing steadily; Impact Information Technologies announced that it has expanded its software portfolio with the acquisition of Arcidea; Pivotal has added Eric Rosenfeld to its board of directors.
Will we ever learn to modify our behavior, learn to collaborate around integrated data files that contain the bits of customer information?
The changing face of CRM in financial institutions.
The path to enterprisewide CRM should be viewed as evolution, not revolution. Answering these questions will result in gaining a better understanding of what is required to generate value from your previous investments.
Companies that follow this approach to CRM are finding they can achieve quick, measurable profit improvement: Become more customer-centric; act today; make better use of all that data collected in your CRM databases.
Chuck Baker, vice president, customer loyalty services for UnumProvident Corp., tells how revamping its call center operation has insured customer satisfaction.
Use high-touch strategies to support CRM technologies.
The six primary benefits of becoming a real-time enterprise.
SAS CEO says analytics turns CRM into more than merely a Rolodex.
Gartner CRM Excellence award winners prove ROI is possible
Knowing your customer has become more than a business imperative.
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