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Articles: Consumer Packaged Goods
Video-enabled call centers will change the company-customer relationship.
A research firm and an industry trade group both come to the same conclusion: "Fewer people may be hitting the stores in January to redeem gift cards."
A survey by Coremetrics shows a general decline in e-commerce holiday-shopping results -- but several verticals saw a surprise lift.
A new report from Aberdeen suggests that the best time for marketers is when customers are communicating through their actions.
Your company's Web site doesn't have to be the prettiest one out there, but it has to be useful. Here's how to make sure it is.
Will the Grinch steal retail's favorite season?
Paperless payments reduce staff support, errors, and overpayments.
Web 2.0, social media, customer feedback, conversations. Transparency is the new currency in CRM—but are you really ready to let your customer behind the curtain?
Quite a bit, apparently: In a new report, food manufacturing improves its standing among consumers, while soft drinks and apparel fare less well.
Tealeaf debuts an array of offerings aimed at digging deeper into mobile-customer behavior.
A depressed shopping season may lead to a transformation of consumer behavior -- and the disappearance of several brand-name retailers.
New research from AIIM shows the various stages of development in the pursuit of Web 2.0 nirvana.
Dreamforce '08: Salesforce.com's partners capitalize on conference momentum with a number of new announcements and product releases.
Nuance Conversations '08: A customer-experience consultant outlines what it takes to make yourself memorable for every customer.
Direct Marketing Association '08: In a down economy, marketers and advertisers have no choice but to look up.
A cosmetics company relies on its customers to share the beauty of its brand.
Bath & Body Works delivers a superior customer experience thanks to Astute Solutions.
Advertising Week NY '08: It might take government intervention to save the country, but it's women who are making the personal financial decisions to protect themselves and their families.
100 percent of companies surveyed by Aberdeen Group report either having customer experience management in place or planning on having it within 30 months.
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