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Articles: Consumer Packaged Goods
The country's in a turbulent period—a new administration, a recessionary economy—but these campaigns prove that creativity thrives in the face of change.
Mobile CRM has been around for years, but Apple's handheld device has upended everything. Now vendors are rewriting applications, companies are rethinking the BlackBerry's seeming stranglehold, and users are wondering what's next. The answer may be nothing less than a CRM revolution, and a chance for Apple to enter the enterprise.
So speak softly and carry just 140 characters.
eTail West '09: With revenue down, retailers are having to rely more on analytics than ever before.
Optimize e-commerce with purchase incentives.
Predictive Analytics World '09: A former Amazon.com executive shares the steps required to manage today's customers.
Shocking new research finds many companies still don't fully understand their own customer service organizations.
Forrester Wave on Listening Platforms '09: The analyst firm listens closely to a market segment that used to be known as brand monitoring.
Service business strategies for rough economic climates.
The open-source provider's new release -- with more than 300 enhancements -- looks to dig deeper into CRM.
Net Promoter Conference '09: Deliver an excellent customer experience, and riches are sure to follow.
Research by SiriusDecisions also shows that faulty marketing intelligence has a comparably huge negative effect.
NRF Annual '09: Discounts are tactical, but a brand is forever. The companies that manage to balance the two will be the ones to come out of this recession alive.
New research says IP had a ringing 2008, rising 37 percent, but that growth is likely to flatline this year.
Customer retention is one thing. Identifying the right ones to retain is another.
Only 11 percent of companies were considered "excellent" in Forrester's second annual Customer Experience Index (CxPi) Rankings.
How data discovery improves agility.
Gartner's most recent MarketScope looks at how businesses in the consumer world are using sales force automation.
Delivering analytical applications through reporting tools to enable a predictive enterprise.
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