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Articles: Consumer Packaged Goods
Forrester Wave on Listening Platforms '09: The analyst firm listens closely to a market segment that used to be known as brand monitoring.
Service business strategies for rough economic climates.
The open-source provider's new release -- with more than 300 enhancements -- looks to dig deeper into CRM.
Net Promoter Conference '09: Deliver an excellent customer experience, and riches are sure to follow.
Research by SiriusDecisions also shows that faulty marketing intelligence has a comparably huge negative effect.
NRF Annual '09: Discounts are tactical, but a brand is forever. The companies that manage to balance the two will be the ones to come out of this recession alive.
New research says IP had a ringing 2008, rising 37 percent, but that growth is likely to flatline this year.
Customer retention is one thing. Identifying the right ones to retain is another.
Only 11 percent of companies were considered "excellent" in Forrester's second annual Customer Experience Index (CxPi) Rankings.
How data discovery improves agility.
Gartner's most recent MarketScope looks at how businesses in the consumer world are using sales force automation.
Delivering analytical applications through reporting tools to enable a predictive enterprise.
A new tagging feature aims to make reviews more easily accessible.
Citing high customer demand, the company's latest Bomgar Box release incorporates support for BlackBerry users.
Video-enabled call centers will change the company-customer relationship.
A research firm and an industry trade group both come to the same conclusion: "Fewer people may be hitting the stores in January to redeem gift cards."
A survey by Coremetrics shows a general decline in e-commerce holiday-shopping results -- but several verticals saw a surprise lift.
A new report from Aberdeen suggests that the best time for marketers is when customers are communicating through their actions.
Your company's Web site doesn't have to be the prettiest one out there, but it has to be useful. Here's how to make sure it is.
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