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Articles: Consumer Packaged Goods
Well-written contracts are key to protecting your business.
Only 16 of the top 100 Internet retailers -- including perennial leaders Netflix and Amazon.com -- improved their satisfaction scores, but the majority of e-commerce sites lost ground. Also, research firm Gartner offers cost-saving tips.
The latest edition of E-Business Suite offers a medley of enhanced capabilities, from compensation incentives to supply chain management. Also, Oracle waives first-year Extended Support costs for some customers.
Retail had a bad season, but Wrigleyville Sports now finds itself safe at home.
How have retailers fared in the twitterverse?
The candy brand integrates its messaging across Twitter, Flickr, Wikipedia, YouTube, Facebook, and elsewhere on the social graph.
Have retailers, desperate for survival, abandoned their commitment to the customer experience?
Analysts say the newest solution from SugarCRM allows the open-source CRM pioneer to compete directly with Salesforce.com.
The company's latest release represents "a major step" forward for its contact center solutions, according to an industry pundit.
Protect your existing business, especially in tough times.
"What marketing really needs to be doing is driving business," says a CMO Council executive.
Web 2.0 Expo '09: Keynote speakers urge audience to connect with customers -- by telling stories and, above all else, by being honest.
Customer service tweeps speak for themselves.
The Journey of Implementation — Part 1: Before the design and deployment stages begin, planning is everything.
Service gaffes are part of life, but some of them are just astounding.
Search Engine Strategies NYC '09: In the current economic climate, even top-shelf brands need to be wary. "Marketing must move from passion to compassion," according to a presenter.
One fundamental mistake can cost you.
The company's new offering is the first major release since it acquired Envox Worldwide in October 2008.
eGain's new "solution-as-a-service" delivery model looks to kick SaaS up a notch.
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