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Articles: Consumer Packaged Goods
How social marketing can spotlight your organization's inner person.
Mobilize customer sales forces with social media marketing: "You need to take your message to the people."
Research by Strativity Group shows that higher investments in customer experience result in lower attrition and higher referral and customer satisfaction rates. Cutting back is not an option. "The race is on," says Lior Arussy, president of Strativity Group.
Internet Week '09: Brand Exposure event shows companies how to join the conversation.
An Aberdeen Group study suggests it's not too late to begin tapping into social media to manage your brand reputation online. Not yet, anyway.
Mobile Marketing Forum '09: The quintessential benefit of social media is the ability to stay connected anywhere, anytime. That makes social media reliant on mobile technology -- but is the reverse also true?
Your customers are increasingly connected — to you, to your competition, to each other — but you're not supposed to be the center of every network.
The social Web is about to evolve — again. Are you ready to evolve, too?
I don't care to belong to any social network that will accept me as a member.
New research finds that companies failing to actively monitor the channel for user-generated content risk falling behind.
The independent market research firm releases its fifth annual WizKids report, themed around operational excellence.
Well-written contracts are key to protecting your business.
Only 16 of the top 100 Internet retailers -- including perennial leaders Netflix and Amazon.com -- improved their satisfaction scores, but the majority of e-commerce sites lost ground. Also, research firm Gartner offers cost-saving tips.
The latest edition of E-Business Suite offers a medley of enhanced capabilities, from compensation incentives to supply chain management. Also, Oracle waives first-year Extended Support costs for some customers.
Retail had a bad season, but Wrigleyville Sports now finds itself safe at home.
How have retailers fared in the twitterverse?
The candy brand integrates its messaging across Twitter, Flickr, Wikipedia, YouTube, Facebook, and elsewhere on the social graph.
Have retailers, desperate for survival, abandoned their commitment to the customer experience?
Analysts say the newest solution from SugarCRM allows the open-source CRM pioneer to compete directly with Salesforce.com.
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