Articles: Consumer Packaged Goods
The Journey of Implementation — Part 2: It's a bit like the Wild West out there — so be extra careful to conduct due diligence when choosing a vendor partner.
Looking to enhance its business analytics capabilities, Big Blue adds the predictive analytics pioneer to its list of more than a hundred companies acquired in the past decade.
CRM player plans to integrate proactive service offerings and to focus on point solutions.
With search-optimized customer reviews, Diapers.com increases site traffic and online sales.
It all started with sales tax.
Your customers are searching for you. Unfortunately, if you don't come to grips with search engine marketing, you're making it harder for them to find you.
Author Tara Hunt explains how The Whuffie Factor can be a company's saving grace.
Forget money: Trust, transparency, and value represent today's social currency.
How social marketing can spotlight your organization's inner person.
Mobilize customer sales forces with social media marketing: "You need to take your message to the people."
Research by Strativity Group shows that higher investments in customer experience result in lower attrition and higher referral and customer satisfaction rates. Cutting back is not an option. "The race is on," says Lior Arussy, president of Strativity Group.
Internet Week '09: Brand Exposure event shows companies how to join the conversation.
An Aberdeen Group study suggests it's not too late to begin tapping into social media to manage your brand reputation online. Not yet, anyway.
Mobile Marketing Forum '09: The quintessential benefit of social media is the ability to stay connected anywhere, anytime. That makes social media reliant on mobile technology -- but is the reverse also true?
Your customers are increasingly connected — to you, to your competition, to each other — but you're not supposed to be the center of every network.
The social Web is about to evolve — again. Are you ready to evolve, too?
I don't care to belong to any social network that will accept me as a member.
New research finds that companies failing to actively monitor the channel for user-generated content risk falling behind.
The independent market research firm releases its fifth annual WizKids report, themed around operational excellence.
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Companies: Consumer Packaged Goods
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