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Articles: Consumer Packaged Goods
If your goal is to launch a viral campaign simply to increase your brand awareness, you're flirting with danger.
Shop.org Annual Summit '09: With 90 percent of households reporting a reduction in shopping,
Shop.org Annual Summit '09: A record number of attendees gather to learn strategies for the changing e-commerce landscape.
DMG Consulting's latest study finds the contact center survey and analytics software keeps growing despite the recession.
Gartner CRM Summit '09, Day 1: CRM analyst Michael Maoz says not only are consumers losing trust in corporations, but they are managing more aspects of the relationship.
Pundits say the $1.8 billion deal — uniting a provider of development platforms with arguably the predominant player in Web analytics — has the potential to finally make measurement a powerful aspect of interactive media.
CRM Evolution '09: Your one-stop shop for all the news and coverage coming out of CRM magazine's annual conference in New York.
Your local street-food vendor can teach your company a thing or two.
CRM Evolution '09 — Day 3: CRM thought leader Denis Pombriant traces the origins of customer experience, and suggests it should not be our sole focus.
Companies, customers, and industry visionaries honored for successes in the CRM marketplace over the previous 12 months.
The provider of on-demand customer service software delivers a direct integration into the burgeoning social media site.
The company's Global End-User Monitor product promises to provide monitoring of all applications for end-users.
Think you know the score? Guess again.
Not every marketing effort includes a campaign-specific Web address -- but some of the ones that do aren't doing a very good job of connecting to the main brand.
Delivering quality customer service means making quality shots.
SAPPHIRE '09: SAP executives stressed the emerging need for transparency among all enterprises. Did the message ring true?
Consumers are looking for you on search engines—but are you there to be found?
Brands from Dell to Office Depot are slicing customers into ever-tinier segments—and learning the dos and don'ts along the way.
A new paradigm calls for a reassessment of an industry metric.
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