| Articles: Consumer Packaged Goods |
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Brands from Dell to Office Depot are slicing customers into ever-tinier segments—and learning the dos and don'ts along the way.
Insight,
Posted 01 Aug 2009
A new paradigm calls for a reassessment of an industry metric.
Connect,
Posted 01 Aug 2009
The Journey of Implementation — Part 2: It's a bit like the Wild West out there — so be extra careful to conduct due diligence when choosing a vendor partner.
Reality Check,
Posted 01 Aug 2009
Looking to enhance its business analytics capabilities, Big Blue adds the predictive analytics pioneer to its list of more than a hundred companies acquired in the past decade.
Daily News,
Posted 29 Jul 2009
CRM player plans to integrate proactive service offerings and to focus on point solutions.
Daily News,
Posted 29 Jul 2009
With search-optimized customer reviews, Diapers.com increases site traffic and online sales.
REAL ROI,
Posted 01 Jul 2009
It all started with sales tax.
Pint of View,
Posted 01 Jul 2009
Your customers are searching for you. Unfortunately, if you don't come to grips with search engine marketing, you're making it harder for them to find you.
Magazine Features,
Posted 01 Jul 2009
Author Tara Hunt explains how The Whuffie Factor can be a company's saving grace.
Insight,
Posted 01 Jul 2009
Forget money: Trust, transparency, and value represent today's social currency.
Insight,
Posted 01 Jul 2009
How social marketing can spotlight your organization's inner person.
Viewpoints,
Posted 19 Jun 2009
Mobilize customer sales forces with social media marketing: "You need to take your message to the people."
Viewpoints,
Posted 17 Jun 2009
Research by Strativity Group shows that higher investments in customer experience result in lower attrition and higher referral and customer satisfaction rates. Cutting back is not an option. "The race is on," says Lior Arussy, president of Strativity Group.
Daily News,
Posted 13 Jun 2009
Internet Week '09: Brand Exposure event shows companies how to join the conversation.
Daily News,
Posted 10 Jun 2009
An Aberdeen Group study suggests it's not too late to begin tapping into social media to manage your brand reputation online. Not yet, anyway.
Daily News,
Posted 10 Jun 2009
Mobile Marketing Forum '09: The quintessential benefit of social media is the ability to stay connected anywhere, anytime. That makes social media reliant on mobile technology -- but is the reverse also true?
Daily News,
Posted 10 Jun 2009
Your customers are increasingly connected — to you, to your competition, to each other — but you're not supposed to be the center of every network.
Magazine Features,
Posted 01 Jun 2009
The social Web is about to evolve — again. Are you ready to evolve, too?
The Tipping Point,
Posted 01 Jun 2009
I don't care to belong to any social network that will accept me as a member.
Pint of View,
Posted 01 Jun 2009
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Companies: Consumer Packaged Goods
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