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Articles: Consumer Packaged Goods
destinationCRM Exclusive: The outsourcing giant targets companies looking to further relationships with high-value customers with its latest offering.
The latest offering from the software-as-a-service vendor adds more pieces to further build out a comprehensive BI suite.
SPSS Directions '09: A panel discussion with IBM and SPSS executives highlighted continued integration and optimism for the market moving forward.
Barely half of all customer service requests -- 52 percent -- now have their origin in the contact center, according to new research from Aberdeen Group.
Pundits say adding the capability, along with social monitoring, is a wise move in a rapidly changing market.
RightNow Summit '09: A closing keynote address examines the strategies Disney utilizes to deliver on its brand promise.
Gartner Magic Quadrant for E-Service Suites '09: The increasingly saturated market seeks to solve a common problem: disintegrated customer experience.
Mediabistro.com's UGCX '09: A Forrester Research analyst outlines the impact of social media on business.
The move into Oracle's ecosystem opens up more opportunities for growth, according to company executives.
Five steps to successful data-driven customer communications.
Pundits and company executives believe that the new IP Office 5 expands functionality while improving simplicity -- two factors deemed prerequisites for success in this sector.
Given the powerful effects of some viral-marketing efforts, even those previously immune are seeing possibilities of epidemic proportions.
The Journey of Implementation — Part 3: A successful social media initiative merely opens up future possibilities.
Find the truth hiding behind the brand.
If your goal is to launch a viral campaign simply to increase your brand awareness, you're flirting with danger.
Shop.org Annual Summit '09: With 90 percent of households reporting a reduction in shopping,
Shop.org Annual Summit '09: A record number of attendees gather to learn strategies for the changing e-commerce landscape.
DMG Consulting's latest study finds the contact center survey and analytics software keeps growing despite the recession.
Gartner CRM Summit '09, Day 1: CRM analyst Michael Maoz says not only are consumers losing trust in corporations, but they are managing more aspects of the relationship.
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