The Journey of Implementation — Part 3: A successful social media initiative merely opens up future possibilities.
Reality Check,
Posted 01 Oct 2009
Find the truth hiding behind the brand.
Pint of View,
Posted 01 Oct 2009
If your goal is to launch a viral campaign simply to increase your brand awareness, you're flirting with danger.
Front Office,
Posted 01 Oct 2009
Shop.org Annual Summit '09: With 90 percent of households reporting a reduction in shopping,
Daily News,
Posted 28 Sep 2009
Shop.org Annual Summit '09: A record number of attendees gather to learn strategies for the changing e-commerce landscape.
Daily News,
Posted 28 Sep 2009
DMG Consulting's latest study finds the contact center survey and analytics software keeps growing despite the recession.
Daily News,
Posted 19 Sep 2009
Gartner CRM Summit '09, Day 1: CRM analyst Michael Maoz says not only are consumers losing trust in corporations, but they are managing more aspects of the relationship.
Daily News,
Posted 17 Sep 2009
Pundits say the $1.8 billion deal — uniting a provider of development platforms with arguably the predominant player in Web analytics — has the potential to finally make measurement a powerful aspect of interactive media.
Daily News,
Posted 16 Sep 2009
CRM Evolution '09: Your one-stop shop for all the news and coverage coming out of CRM magazine's annual conference in New York.
Daily News,
Posted 02 Sep 2009
Your local street-food vendor can teach your company a thing or two.
Customer Centricity,
Posted 01 Sep 2009
CRM Evolution '09 — Day 3: CRM thought leader Denis Pombriant traces the origins of customer experience, and suggests it should not be our sole focus.
Daily News,
Posted 29 Aug 2009
Companies, customers, and industry visionaries honored for successes in the CRM marketplace over the previous 12 months.
Daily News,
Posted 24 Aug 2009
The provider of on-demand customer service software delivers a direct integration into the burgeoning social media site.
Daily News,
Posted 21 Aug 2009
The company's Global End-User Monitor product promises to provide monitoring of all applications for end-users.
Daily News,
Posted 12 Aug 2009
Think you know the score? Guess again.
Web-Only Bonus Articles,
Posted 05 Aug 2009
Not every marketing effort includes a campaign-specific Web address -- but some of the ones that do aren't doing a very good job of connecting to the main brand.
Insight,
Posted 05 Aug 2009
Delivering quality customer service means making quality shots.
Magazine Features,
Posted 01 Aug 2009
SAPPHIRE '09: SAP executives stressed the emerging need for transparency among all enterprises. Did the message ring true?
Insight,
Posted 01 Aug 2009
Consumers are looking for you on search engines—but are you there to be found?
Insight,
Posted 01 Aug 2009
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