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Articles: Consumer Packaged Goods
Six ways that the new Internet -- a mobile, social, and real-time Internet -- is changing the playing field for CRM and putting customers back in control.
In an effort to provide better predictive analytics, Pitney Bowes pulls out its checkbook.
The cloud computing business software provider looks to new partnerships to integrate friends into the shopping experience.
Big Blue acquires Web analytics firm Coremetrics for an undisclosed sum, hoping to leverage software-as-a-service and social networks.
Internet Week NY '10: At an Advertising Research Foundation panel, executives from General Mills, Harris Interactive, and Porter Novelli reveal how brands should use Twitter, Facebook, and other social media.
Internet Week NY '10 / Conversational Marketing Summit '10: Speakers from Twitter, Google, Moxie Interactive, and Starbucks reveal new ways to connect with customers.
Convert up to 50 percent of abandoners with real-time follow-up.
RightNow Technologies helps Organic Valley feed information-hungry consumers
The social business software provider buys a social media monitoring company and plans to extend social insight across the entire enterprise.
Capture new markets — or reinvigorate existing ones — by reevaluating how those markets perceive your brand.
New research from Strativity Group finds consumers are willing to pay a premium for goods and services if companies deliver quality experiences.
With SMS on the rise, one pundit says the vendor's latest offering will help drive more business.
A new multinational survey attributes $338.5 billion in lost business to flawed customer service efforts.
destinationCRM Exclusive: The outsourcing giant targets companies looking to further relationships with high-value customers with its latest offering.
The latest offering from the software-as-a-service vendor adds more pieces to further build out a comprehensive BI suite.
SPSS Directions '09: A panel discussion with IBM and SPSS executives highlighted continued integration and optimism for the market moving forward.
Barely half of all customer service requests -- 52 percent -- now have their origin in the contact center, according to new research from Aberdeen Group.
Pundits say adding the capability, along with social monitoring, is a wise move in a rapidly changing market.
RightNow Summit '09: A closing keynote address examines the strategies Disney utilizes to deliver on its brand promise.
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