Articles: Consumer Packaged Goods
DMA2010 — Day Two: Marketing success stories open the day, including an in-depth look at global cosmetics retailer Sephora.
DMA2010 — Day One: The job of a direct marketer is harder than ever — and direct marketers are wearing more hats than ever before.
DMA2010 — Preconference: A PepsiCo executive pops open the conference with a discussion of how brands can bubble up through the sea of digital advertising.
Universal profile management directs all relevant communications through the channels that customers prefer.
The execution of live chat can make or break the conversion.
How to tailor online customer experience to boost loyalty and drive revenue.
Web 2.0 Expo '10 — Day 2: A keynote presenter reveals how data can help modern companies overcome their "used-car salesman" personas.
Social media success is often hard to spot, but you need to know where your industry is headed.
Your challenge, in a lot of ways, is to infuse what you do with humanity.
CRM Evolution '10 — Day 2: Ovum research analyst Ian Jacobs envisions the future of location-based customer interactions.
CRM Evolution '10: As CRM magazine's annual conference gets under way, the ninth annual awards honor companies, customers, and industry visionaries for successes in the CRM marketplace over the previous 12 months.
Six ways that the new Internet -- a mobile, social, and real-time Internet -- is changing the playing field for CRM and putting customers back in control.
In an effort to provide better predictive analytics, Pitney Bowes pulls out its checkbook.
The cloud computing business software provider looks to new partnerships to integrate friends into the shopping experience.
Big Blue acquires Web analytics firm Coremetrics for an undisclosed sum, hoping to leverage software-as-a-service and social networks.
Internet Week NY '10: At an Advertising Research Foundation panel, executives from General Mills, Harris Interactive, and Porter Novelli reveal how brands should use Twitter, Facebook, and other social media.
Internet Week NY '10 / Conversational Marketing Summit '10: Speakers from Twitter, Google, Moxie Interactive, and Starbucks reveal new ways to connect with customers.
Convert up to 50 percent of abandoners with real-time follow-up.
RightNow Technologies helps Organic Valley feed information-hungry consumers
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