| Articles: Consumer Packaged Goods |
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A study by Performics and ROI Research indicates that customers are talking all across the social Web — about brands in verticals ranging from automotive to travel.
Daily News,
Posted 22 Oct 2010
Social Ad Summit '10: Is your marketing team really prepared to launch a social media campaign?
Daily News,
Posted 18 Oct 2010
DMA2010 — Day Two: Marketing success stories open the day, including an in-depth look at global cosmetics retailer Sephora.
Daily News,
Posted 13 Oct 2010
DMA2010 — Day One: The job of a direct marketer is harder than ever — and direct marketers are wearing more hats than ever before.
Daily News,
Posted 13 Oct 2010
DMA2010 — Preconference: A PepsiCo executive pops open the conference with a discussion of how brands can bubble up through the sea of digital advertising.
Daily News,
Posted 13 Oct 2010
Universal profile management directs all relevant communications through the channels that customers prefer.
Viewpoints,
Posted 11 Oct 2010
The execution of live chat can make or break the conversion.
Viewpoints,
Posted 05 Oct 2010
How to tailor online customer experience to boost loyalty and drive revenue.
Viewpoints,
Posted 01 Oct 2010
Web 2.0 Expo '10 — Day 2: A keynote presenter reveals how data can help modern companies overcome their "used-car salesman" personas.
Daily News,
Posted 01 Oct 2010
Social media success is often hard to spot, but you need to know where your industry is headed.
Viewpoints,
Posted 24 Sep 2010
Your challenge, in a lot of ways, is to infuse what you do with humanity.
Front Office,
Posted 22 Sep 2010
CRM Evolution '10 — Day 2: Ovum research analyst Ian Jacobs envisions the future of location-based customer interactions.
Daily News,
Posted 07 Aug 2010
CRM Evolution '10: As CRM magazine's annual conference gets under way, the ninth annual awards honor companies, customers, and industry visionaries for successes in the CRM marketplace over the previous 12 months.
Daily News,
Posted 02 Aug 2010
Six ways that the new Internet -- a mobile, social, and real-time Internet -- is changing the playing field for CRM and putting customers back in control.
Viewpoints,
Posted 02 Aug 2010
In an effort to provide better predictive analytics, Pitney Bowes pulls out its checkbook.
Daily News,
Posted 25 Jul 2010
The cloud computing business software provider looks to new partnerships to integrate friends into the shopping experience.
Daily News,
Posted 18 Jul 2010
Big Blue acquires Web analytics firm Coremetrics for an undisclosed sum, hoping to leverage software-as-a-service and social networks.
Daily News,
Posted 16 Jun 2010
Internet Week NY '10: At an Advertising Research Foundation panel, executives from General Mills, Harris Interactive, and Porter Novelli reveal how brands should use Twitter, Facebook, and other social media.
Daily News,
Posted 13 Jun 2010
Internet Week NY '10 / Conversational Marketing Summit '10: Speakers from Twitter, Google, Moxie Interactive, and Starbucks reveal new ways to connect with customers.
Daily News,
Posted 13 Jun 2010
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Companies: Consumer Packaged Goods
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