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Articles: Consumer Packaged Goods
Get customers onto the winning team—yours
Food trucks live and die by social CRM
Fierce battle centers on retail players and favors those who adapt best to new market dynamics
The snack food manufacturer collects 1.5 million new "likes," it will thank fans for the accomplishment with give-away.
InsideView's sales intelligence solution will be preloaded in SugarCRM software.
Unilever's unsightly knowledge base was costing the company money, customer satisfaction, and time—until it turned to Astute Solutions
A food processing equipment company finds that success tastes best when sales and service are served on the same plate
On-Cor increases brand awareness by sponsoring a multichannel campaign on GSN
Mobile service is finally catching on with consumers of all ages—but not everyone is embracing the same methods
As social and mobile technologies transform shopping, retailers embrace innovative strategies for using customer conversations to stay close to consumers.
We're facing a period of significant change — and measuring the impact of change is what CRM does best.
A study by Performics and ROI Research indicates that customers are talking all across the social Web — about brands in verticals ranging from automotive to travel.
Social Ad Summit '10: Is your marketing team really prepared to launch a social media campaign?
DMA2010 — Day Two: Marketing success stories open the day, including an in-depth look at global cosmetics retailer Sephora.
DMA2010 — Day One: The job of a direct marketer is harder than ever — and direct marketers are wearing more hats than ever before.
DMA2010 — Preconference: A PepsiCo executive pops open the conference with a discussion of how brands can bubble up through the sea of digital advertising.
Universal profile management directs all relevant communications through the channels that customers prefer.
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