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Articles: Consumer Packaged Goods
A food processing equipment company finds that success tastes best when sales and service are served on the same plate
On-Cor increases brand awareness by sponsoring a multichannel campaign on GSN
Mobile service is finally catching on with consumers of all ages—but not everyone is embracing the same methods
As social and mobile technologies transform shopping, retailers embrace innovative strategies for using customer conversations to stay close to consumers.
We're facing a period of significant change — and measuring the impact of change is what CRM does best.
A study by Performics and ROI Research indicates that customers are talking all across the social Web — about brands in verticals ranging from automotive to travel.
Social Ad Summit '10: Is your marketing team really prepared to launch a social media campaign?
DMA2010 — Day Two: Marketing success stories open the day, including an in-depth look at global cosmetics retailer Sephora.
DMA2010 — Day One: The job of a direct marketer is harder than ever — and direct marketers are wearing more hats than ever before.
DMA2010 — Preconference: A PepsiCo executive pops open the conference with a discussion of how brands can bubble up through the sea of digital advertising.
Universal profile management directs all relevant communications through the channels that customers prefer.
The execution of live chat can make or break the conversion.
How to tailor online customer experience to boost loyalty and drive revenue.
Web 2.0 Expo '10 — Day 2: A keynote presenter reveals how data can help modern companies overcome their "used-car salesman" personas.
Social media success is often hard to spot, but you need to know where your industry is headed.
Your challenge, in a lot of ways, is to infuse what you do with humanity.
CRM Evolution '10 — Day 2: Ovum research analyst Ian Jacobs envisions the future of location-based customer interactions.
CRM Evolution '10: As CRM magazine's annual conference gets under way, the ninth annual awards honor companies, customers, and industry visionaries for successes in the CRM marketplace over the previous 12 months.
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