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Articles: Consumer Packaged Goods
What follows are six strategies that companies are using to maximize contact center profitability while minimizing risk.
Butterball Turkey's customer service initiative primes for the company's busiest time of year.
Customers now have a champion on the executive team: the Chief Customer Officer. CRM magazine reveals the success strategies of three of these new leaders.
The online retailer uses analytics to improve the customer experience on its Web site.
The company's knowledge base has remained essentially static, aside from a few regular promotional events, which means efforts to maintain or update the FAQ can be kept to a minimum.
Two divisions that serve The Schwan Food Company's markets, Schwan's Home Service and Schwan's Food Service Group, have revamped their CRM strategies as part of Schwan's ongoing effort to keep customers satisfied and loyal.
SAP AG today announced it has released a new version of its mySAP CRM suite that has been specifically designed for the needs of the consumer packaged goods (CPG) industry.
A major way Taylor Made-Adidas Golf stays close to its customers is through email help.
Do You Dare to Do-it-Yourself?
Golf-club maker re-invents supply chain -- and itself; shooting for the green; the 24-hour, custom made club
An Entrepreneur Inside a Corporate Giant
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