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Articles: Consumer Packaged Goods
Bath & Body Works delivers a superior customer experience thanks to Astute Solutions.
Advertising Week NY '08: It might take government intervention to save the country, but it's women who are making the personal financial decisions to protect themselves and their families.
100 percent of companies surveyed by Aberdeen Group report either having customer experience management in place or planning on having it within 30 months.
The nGenera company's latest release looks to proactively avoid potentially poor experiences.
The Bozeman, Mont.-based provider's latest quarterly on-demand release "pushes the envelope," according to one industry analyst.
destinationCRM 2008: A snapshot of the conference's marketing track in the last two days.
CallCopy's cc: Survey enables data collected by customer service agents to influence the entire organization.
eTail East '08: Provide your customers with relevant cross-sells and upsells -- it's a win-win situation.
Understand and project your value.
Gartner sees 23 percent growth in 2007, and also finds social networking becoming a disruptive force in the CRM industry.
The newest offering from the provider of enterprise compliance and quality management solutions takes the human factor out of unifying data.
New research shows that business intelligence tools have a higher adoption rate among small businesses than their medium-sized counterparts.
When marketers try to reach a particular demographic, the successes -- and failures -- reflect on all of us.
The word is everywhere now: social networks, social frameworks, social platforms.
New research cites positive changes, and sees a maturing market that still has fragmentation.
Though holding its place as the highest-scoring market, many in the manufacturing/nondurable goods industry will unlikely see scores as high in the next quarter.
Get an enterprisewide system of record.
Text mining helps companies discern true customer sentiment.
Experience be damned--creating a customer community is the best way to win wallet share.
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