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Articles: Consumer Packaged Goods
Understand and project your value.
Gartner sees 23 percent growth in 2007, and also finds social networking becoming a disruptive force in the CRM industry.
The newest offering from the provider of enterprise compliance and quality management solutions takes the human factor out of unifying data.
New research shows that business intelligence tools have a higher adoption rate among small businesses than their medium-sized counterparts.
When marketers try to reach a particular demographic, the successes -- and failures -- reflect on all of us.
The word is everywhere now: social networks, social frameworks, social platforms.
New research cites positive changes, and sees a maturing market that still has fragmentation.
Though holding its place as the highest-scoring market, many in the manufacturing/nondurable goods industry will unlikely see scores as high in the next quarter.
Get an enterprisewide system of record.
Text mining helps companies discern true customer sentiment.
Experience be damned--creating a customer community is the best way to win wallet share.
Pepsi and Cadbury Schweppes tie for high soft-drink satisfaction scores, surpassing Coke in ACSI's manufacturing/nondurable goods examination; the category as a whole realized its best score ever.
Thanks to convenience and consumer comfort with online shopping, a report states that this year's online holiday retail sales may touch $27 billion.
Innovation and smart partnering--perhaps the keys that unlock doors to the CRM big league. These five companies excel at novel product concepts and some have made keen M&A moves this year. Both types of effort portend serious shots at the show.
Contactless payments and line-busting techniques are penetrating busy retail venues, to the delight of shoppers and staff.
On-demand or on-premise CRM?
The new version marries AJAX to business process customization, adds new verticals, and heats up the suite wars.
What the company must do to keep customers interested in migration--the IBM iSeries system is the main attraction.
Many companies remain indecisive about consolidating all service channels under a single umbrella of authority.
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