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Articles: Insurance
Companies that lag behind must move from 'fluff' to 'tough.'
Salespeople must track the customer journey across multiple channels and be more collaborative than ever.
Sales and marketing automation company offers tailored solution for the mortgage banker.
Multichannel customer journeys can make or break your business.
PCMI enables insurers to deliver consistent customer service across channels.
Cloud solutions for the insurance, utilities, and retail verticals promise more customer centricity.
Market-leading companies are focusing on CXM, not CRM.
Salesforce's new industries strategy will focus on delivering solutions for key verticals.
The online auto insurance provider updates agent skills with Intraday Management technology.
Communication is good, overkill is not.
Gain more value from employees and customers with gamification processes.
Marketers must keep messages short, energetic, and simple.
The company sees retention increase after deploying a VoC solution from Confirmit.
The personal nature of the platform requires new customer engagement tactics.
The analyst firm warns insurers to treat each customer as an individual or risk being left behind.
There's a difference between doing what you can and doing what you can get away with.
A journey-based approach for better sales and service.
Companies concerned about data security have more hybrid (public and private) cloud computing options.
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