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Articles: Insurance
Companies, customers, and industry visionaries honored for successes in the CRM marketplace over the previous 12 months.
Think you know the score? Guess again.
Not every marketing effort includes a campaign-specific Web address -- but some of the ones that do aren't doing a very good job of connecting to the main brand.
"Healthcare" and "customer service" don't have to be mutually exclusive.
Facing regulatory requirements, spiraling costs, and an aging (and ailing) customer base, the healthcare industry looks to CRM to balance a pair of age-old doctrines: First, do no harm—and physician, heal thyself.
Looking to enhance its business analytics capabilities, Big Blue adds the predictive analytics pioneer to its list of more than a hundred companies acquired in the past decade.
With new versions of PASW Data Collection and PASW Collaboration and Deployment Services, SPSS helps analysts and business users alike manage the voice of the customer.
A new Forrester Research report highlights the return on investment in social media communities.
Bolstering search, integration, and queuing, the company looks to emphasize hard ROI and customer satisfaction in its latest release.
New York Life streamlines its workforce, vastly improving internal metrics.
Customer Experience Summit '09: Improving the customer experience starts with a hard look in the mirror.
Forrester Customer Experience Forum '09: Opening keynote stresses the importance of possessing heart, brains, and courage in the pursuit of experience-based differentiation.
The vendor's latest offering looks to deliver a clear vision for unified communications — a vision that centers on productivity enhancements.
Latest report from Forrester's "Designing for Gen Y Series" examines one of four approaches for engaging with Gen Y on the Web.
Research by Strativity Group shows that higher investments in customer experience result in lower attrition and higher referral and customer satisfaction rates. Cutting back is not an option. "The race is on," says Lior Arussy, president of Strativity Group.
Envision Telephony wants to deliver a "realistic" speech analytics solution with InteractionIQ.
Social computing is still working its way into the consultative sales process. For most sales forces, that's just fine.
Social networking has the potential to transform the day-to-day operations of customer service representatives.
Kazeon Systems' latest triad of products targets a globally distributed workforce.
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