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Articles: Enterprise CRM
A flexible MDM platform delivers rapid return-on-investment.
Transforming your business to a customer-centric organization starts with a CRM-focused services-oriented architecture.
Gartner predicts CRM software revenue will grow 14 percent this year to exceed $7.4 billion, as SaaS, sales, and foreign markets continue to drive the market.
The search engine stalwart aims to improve its behavioral-targeting capabilities -- and catch up to its peers.
Two months after the amended lawsuit, the leaders in enterprise software applications continue to battle it out.
The right information at the right time, with Eloqua and Salesforce.com.
CRM magazine's Influential Leaders are the executives and industry pundits with the strategy, product line, or visionary thinking needed to drive the market.
The leaders, the winners, and the honorees--the best of the CRM industry over the last 12 months.
The enterprise suite CRM market is at a critical point in its evolution.
Software-as-a-service, focus on customer retention and acquisition, and verticalization are factors enabling the market's healthy growth.
Salesforce.com and others prove that small oceans can still make big, big waves.
All the happenings from Microsoft Corp.'s Worldwide Partner Conference in July.
A growing segment of on-demand providers is boasting of offline functionality. Is this an admission of failure, or a stopgap on the way to perpetual access?
The company continues to build out its data integration offerings, but lags behind the competition in broader data quality initiatives, according to one analyst.
The German software giant doubles the number of Indian outsourcers among its top partners, as part of its ongoing efforts to expand market presence in that country.
How CRM is a clutch performer for the Seattle Mariners -- and their fans.
The open-source CRM provider's Version 5.0 focuses enhancements on the platform and architecture; the company also provides a roadmap for going public.
The vendor's newest release adds emotion detection, sitemap functionality, personalized routing, and a bundle of new chat features.
Forrester Research announces a framework for assessing your CRM needs and achieving quick wins; accompanying research reveals that less than half of CRM users had been fully satisfied with CRM initiatives.
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