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Articles: Enterprise CRM
In a multibillion-dollar industry, teams aren't playing around when it comes to connecting with fans.
The latest Siebel CRM On Demand highlights the software giant's interest in the on-demand market and underscores the strength of the Siebel name.
After years of false starts, wrong turns, and disruptive detours, SMBs can now steer themselves in the right direction: Marketing can finally get them where they want to go.
New speech recognition approach converts audio into text to power searches of multimedia files.
Companies will shell out 16 percent more on customer management apps next year, but nearly one-third of companies have experienced failed implementations -- and 25 percent of all CRM licenses go unused.
A review of product announcements from the Gartner conferences in Hollywood, Fla., last week.
A series of keynote speakers at the Gartner MDM Summit outline why the time is right for master data management; Gartner reveals its 7 Building Blocks of MDM.
The German giant's "A1S" product -- officially known as SAP Business ByDesign -- targets companies with between 100 and 500 employees.
Dreamforce '07: AppExchange says hello to its younger, bigger sister: Force.com, touted as "platform-as-a-service"; the family also welcomes a cousin: Visualforce, hailed as "user-interface-as-a-service."
At the Gartner CRM Summit, a distinguished industry analyst outlines (yet again) how companies have learned about -- but continue to struggle with -- the requirements of CRM.
Yet another market-share report tags the two vendors as the market's only leaders--but this one gives Oracle the edge in product quality. Overall, the CRM arena remains competitive.
Software conglomerate tells analysts to expect no further acquisitions--for now.
A flexible MDM platform delivers rapid return-on-investment.
Transforming your business to a customer-centric organization starts with a CRM-focused services-oriented architecture.
Gartner predicts CRM software revenue will grow 14 percent this year to exceed $7.4 billion, as SaaS, sales, and foreign markets continue to drive the market.
The search engine stalwart aims to improve its behavioral-targeting capabilities -- and catch up to its peers.
Two months after the amended lawsuit, the leaders in enterprise software applications continue to battle it out.
The right information at the right time, with Eloqua and Salesforce.com.
CRM magazine's Influential Leaders are the executives and industry pundits with the strategy, product line, or visionary thinking needed to drive the market.
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