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Articles: Enterprise CRM
As 2007 ends, and 2008 looms ahead of us, patterns are beginning to emerge: The future of business may not be in the hands of the executives, but those of the customer instead. And yet, hasn't it always been that way?
New systems will unleash a new round of creativity in business applications.
After years of software-as-a-service rising ascendant, economic pressures may be favoring on-premise software again.
Employees gone, lawsuit still unresolved, but despite SAP and TomorrowNow's predicament, third party maintenance seems to be on the rise.
Not every step toward a best-in-class BI deployment is going to be a smooth transition.
Why it makes sense to unify now.
It's popular, but not necessarily better.
Recent market research from Gartner shows overall consolidation but with divisions appearing between specialists and megavendors.
The $5 billion deal marks ongoing consolidation in the Tier One business intelligence market; a "significant change" in IBM's direction, one analyst notes.
Producing pearls, however, is often another matter entirely. Just ask the A-list presenters at the 2007 ANA Multicultural Marketing Conference.
The global CRM market will double within six years, according to a new Datamonitor report.
As the market for these tools continue to evolve, vendors continue to push towards a consolidated solution set.
New research points to explosive growth in CRM adoption across every segment -- especially on-demand CRM.
Contact center performance management provides a holistic view of agent performance; use that data to spur desirable behaviors that will help reps beat center and corporate goals.
Great branding doesn't come from gimmicks -- it derives from exceptional, innovative customer service.
New research shows Australia leading the adoption of CRM software in the rapidly expanding Asia-Pacific market.
A new way of thinking about data and information generated across all lines of business.
As business models become increasingly complex, more and more processes are shunted to automated systems. But the best examples never lose touch with the human element.
After years of trial-and-error, enterprises are finally developing innovative strategies and incorporating new software to allow them to identify -- and sell to -- their most profitable customers.
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