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Articles: Enterprise CRM
But why?
Origen Financial turns to automation to minimize a mountain of mortgage paperwork.
A pristine customer database -- names, addresses, phone numbers, all neat and clean -- is only the first step. Now you have to market to certain parts of that group: How do you carve out just the right piece of the pie?
You may think you are, but the truth is this: Size matters.
Before managers can tackle primary goals, obstacles must be overcome.
Customers want it. Technology allows it. The Digital Client demands it. So why have so few companies mastered multichannel CRM?
There's smoke, but maybe not fire, in the world of product image.
Despite all the buzz around CRM 2.0 and Web 2.0, companies, on average, have been stuck in place for two years.
SAP and Microsoft make big moves to embrace smaller customers.
A Web-based solution helps Molex Premise Networks log project, customer, and contact information.
The new generation of consumers, clients, and customers is perpetually connected -- to the Internet, to you, and to each other. What can Web 2.0 do for you?
With customer loyalty an ever-more-fleeting commodity, businesses must deliver consistent -- and consistently high-quality -- service. In the five stages that define CRM maturity, is your company among the leaders? Not knowing means you're not there yet.
Business Problem: Marketing needs to manage the back end to free up time better spent delivering relevant creative material and addressing individual customer needs.
Better customer service may require specialized tools to fill the gaps left by software suites, according to Forrester Research.
CRM is changing, and you better change with it.
The retailing giant saddles up its customer relationships and asks an advertising agency to take the reins.
The upside is a high level of flexibility.
One study finds many technology companies link employees' salaries with customer satisfaction.
The software conglomerate's Infor CRM Epiphany Outbound Marketing 7.1 offers industry-specific features for retailers.
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