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Articles: Enterprise CRM
But they have to earn it. Here's how.
The e-commerce solutions provider strives to further its commitment to personalization with a new acquisition.
The telecommunications powerhouse promises the new release will help businesses improve the overall customer experience -- and cut costs.
The deal spotlights the ever-increasing importance of social networking, particularly in the B2B space.
A new Forrester Wave reveals vendors boasting growing functionality, but a comprehensive, easy-to-use solution remains elusive, even for leaders Unica and Aprimo.
The Force.com platform becomes the first software-as-a-service offering to allow pay-per-login pricing, but the company's CRM applications aren't included.
Three months after the initial $6.7 billion bid, the juggernaut of enterprise computing pays $8.5 billion for its rival in the middleware market.
Prebuilt BI promises to add the power of perception.
As shareholders approve the acquisition by Big Blue, the business intelligence provider updates its flagship product, aiming to make information-sharing smoother and more accessible.
With the advent of Web 2.0 and other technologies, the CRM landscape may look vastly different in the not-so-distant future. Or will it?
Redmond's software giant acquires Norway's Fast Search & Transfer for $1.2 billion, raising questions about how the technology will affect the Web.
Succeed -- or fail -- based on just a few key decisions.
As emerging technologies provide access to data and applications no matter the device or location, demand is likely to boom, according to Yankee Group.
Email is still -- and will continue to be -- a favorite channel for marketers, according to a new report.
Search engine optimization can help put your Web site ahead of the pack.
The company wows its users with new products and new plans for the future.
The critical steps to rapid transformation.
As unified data hubs go mainstream, here are six broad strokes to help you master the art of master data management.
They're not exactly employees, and they're not quite customers, but your channel partners can be equally important -- and you can't just direct them by remote control.
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