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Articles: Enterprise CRM
SugarCon '08: The open-source CRM provider gets a new batch of venture-cap cash, and announces a new mobile offering for BlackBerry and other smartphone users.
The vendor believes consulting on business processes, not solely on software implementation, is the key to unlocking a valuable customer experience.
After repeatedly failing to come to terms on a friendly merger in 2006 and 2007, Microsoft's hostile advances for the No. 2 search company won't be spurned as easily this time. What does the proposed deal mean for CRM?
With financial results in hand and Business ByDesign humming along, the vendor offers some thoughts on what's coming next.
A new integration between Talisma Corp. and ClickFox will bring analytics to bear on the customer experience.
Impact 360 helps to forecast warmer service for a southeastern telecom's "snowballing" contact center.
But why?
Origen Financial turns to automation to minimize a mountain of mortgage paperwork.
A pristine customer database -- names, addresses, phone numbers, all neat and clean -- is only the first step. Now you have to market to certain parts of that group: How do you carve out just the right piece of the pie?
You may think you are, but the truth is this: Size matters.
Before managers can tackle primary goals, obstacles must be overcome.
Customers want it. Technology allows it. The Digital Client demands it. So why have so few companies mastered multichannel CRM?
There's smoke, but maybe not fire, in the world of product image.
Despite all the buzz around CRM 2.0 and Web 2.0, companies, on average, have been stuck in place for two years.
SAP and Microsoft make big moves to embrace smaller customers.
A Web-based solution helps Molex Premise Networks log project, customer, and contact information.
The new generation of consumers, clients, and customers is perpetually connected -- to the Internet, to you, and to each other. What can Web 2.0 do for you?
With customer loyalty an ever-more-fleeting commodity, businesses must deliver consistent -- and consistently high-quality -- service. In the five stages that define CRM maturity, is your company among the leaders? Not knowing means you're not there yet.
Business Problem: Marketing needs to manage the back end to free up time better spent delivering relevant creative material and addressing individual customer needs.
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