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Articles: Enterprise CRM
Prebuilt BI promises to add the power of perception.
As shareholders approve the acquisition by Big Blue, the business intelligence provider updates its flagship product, aiming to make information-sharing smoother and more accessible.
With the advent of Web 2.0 and other technologies, the CRM landscape may look vastly different in the not-so-distant future. Or will it?
Redmond's software giant acquires Norway's Fast Search & Transfer for $1.2 billion, raising questions about how the technology will affect the Web.
Succeed -- or fail -- based on just a few key decisions.
As emerging technologies provide access to data and applications no matter the device or location, demand is likely to boom, according to Yankee Group.
Email is still -- and will continue to be -- a favorite channel for marketers, according to a new report.
Search engine optimization can help put your Web site ahead of the pack.
The company wows its users with new products and new plans for the future.
The critical steps to rapid transformation.
As unified data hubs go mainstream, here are six broad strokes to help you master the art of master data management.
They're not exactly employees, and they're not quite customers, but your channel partners can be equally important -- and you can't just direct them by remote control.
Don't worry: If you're not wiki-ing yet, you will be soon.
Recent studies predict the global CRM market will double within six years, and suggest explosive growth in CRM adoption across every segment -- especially on-demand CRM.
Honeywell Aerospace had to plot an entirely new flight path to navigate often-turbulent CRM skies.
Business Problem: Inability to drive a sales force's behavior, rapidly deploy new sales plans, or effectively track and pay compensation and bonuses.
Strong companies get more out of business intelligence than weaker ones do.
The much-anticipated Microsoft Dynamics CRM 4 makes it to market in time for the close of Q4 2007, to the sounds of analyst praise.
With a new acquisition and fresh features, Cognos aims to improve its performance management platform.
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