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Articles: Enterprise CRM
If that's the case, do we really need to change?
It's going to take a very special kind of organization to truly make a personal connection with customers.
A new report from AMR on customer management indicates double-digit market growth is here to stay, though the economy remains a concern.
Forrester sees nearly six times more respondents in this year's survey, a sign that green initiatives are increasingly top-of-mind for technology departments.
It's no longer a matter of just testing the waters: Large enterprises are making a splash with software-as-a-service CRM.
Gartner advises technology departments to gear up for the next wave of modernization.
Callidus Software announces an addition to its performance management offering: a corporate alignment product -- one that's on-demand, to boot.
The newest offering from the provider of enterprise compliance and quality management solutions takes the human factor out of unifying data.
A recent study from the SSPA finds "higher-than-expected" gains in customer community and wiki adoption.
Two recent reports throw a bit of cold water on master data management, despite significant benefits and business process gains.
Selectica releases its latest sales configurator, optimized for field agents with high-end laptops.
Teradata's reselling of Trillium DQ offerings offers a boost in master data management for enterprises.
Magic Quadrant for Data Quality Tools '08: Business Objects, IBM, Informatica, and Harte-Hanks' Trillium Software join the SAS Institute unit in the top box.
The company's nonlinear, collaborative workspace product brings visualization to customer relationships and business projects.
With the launch of Salesforce Summer '08, the on-demand superstar raises the level of discussion about platform-as-a-service, partnerships, and more.
Using customers to benefit customers brings marketing intelligence to a whole new level.
A new partnership between the search-engine giant and content management systems gives end users a tool for Web-page testing.
Acxiom Multi-Channel Media Symposium: As technological innovation brings the potential of a multi-channel marketing strategy to enhance the customer experience, company executives explain the basics have to be done correctly first.
Gartner Application Architecture, Development & Integration Summit '08: Industry experts share insight on the future of information technology.
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