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Articles: Enterprise CRM
Forrester says "persuasive" content management relies on having technology and marketing personnel understand each other.
Magic Quadrant '08: With calm but constant growth in the CRM service provider space, the largest firms still lead the way.
With CrowdSound, companies can put an ear to customer noise.
The latest study from the CFI Group finds customer satisfaction remains an important competitive differentiator.
The latest CRM products and partnerships from Redmond's software juggernaut have set industry tongues wagging about whether Microsoft has finally forced its way to the forefront -- or if it was ever destined to be a true leader in the first place. Plus, an exclusive interview with Microsoft Chief Executive Officer Steve Ballmer.
From the famous inventor's hometown, CheckPoint HR gets insight and cuts costs with Microsoft Dynamics GP.
Business Problem: Lack of company control over the development of CRM software.
The voice user interface problem has long been the sticking point in automated support systems. Why can't designers design a system worth talking about?
On The Scene: Sapphire 2008 -- One analyst believes the latest from the German juggernaut propels the company squarely back into the CRM 2.0 battle.
On The Scene: Web 2.0 -- As enterprise social computing takes off -- and employees clamor for more -- CRM providers scramble to connect, as well.
Advance planning is the way to truly improve the customer experience.
Inertia will only keep customers in place for so long.
If that's the case, do we really need to change?
It's going to take a very special kind of organization to truly make a personal connection with customers.
A new report from AMR on customer management indicates double-digit market growth is here to stay, though the economy remains a concern.
Forrester sees nearly six times more respondents in this year's survey, a sign that green initiatives are increasingly top-of-mind for technology departments.
It's no longer a matter of just testing the waters: Large enterprises are making a splash with software-as-a-service CRM.
Gartner advises technology departments to gear up for the next wave of modernization.
Callidus Software announces an addition to its performance management offering: a corporate alignment product -- one that's on-demand, to boot.
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