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Articles: Enterprise CRM
destinationCRM 2008: The push to truly provide a differentiated service experience must take into account the consumer's ecosystem—not the companies'.
destinationCRM 2008: The customer module is based on the idea that united we stand, divided we fall -- and it's what CRM has been missing.
Use "derived importance" to find out what matters most.
destinationCRM 2008: To build customer loyalty, make experiences memorable.
A new Forrester report points to more emphasis on real-time data warehousing -- and outlines five ways to go about it.
New research from Aberdeen finds unified communications is on the minds of many, but more work needs to be done to clear up misconceptions.
Integrating CRM can breathe new life into tired incentive programs.
The case for performing marketing optimization.
With a nod to Apple's iPhone, the enterprise application vendor reconfigures the user interface for its business software.
In addition to those two vendors, Dun & Bradstreet's Purisma and Oracle UCM remain near the top of the research firm's latest report.
Forrester Wave '08: The latest report on enterprise business intelligence shows SAP's BusinessObjects property in a tight race with three other respected vendors.
The financial services industry overhauls its customer service.
The analytics and statistical analysis powerhouse acquires an on-demand price optimization vendor -- and builds a new practice around it.
CallCopy's cc: Survey enables data collected by customer service agents to influence the entire organization.
An easy 4 steps to help improve sales compensation plans.
Magic Quadrant for SFA '08: Gartner's latest sales force automation report shows some movement, including some dropouts, as the research firm focuses on big business; Oracle and Salesforce.com top the field.
Market intelligence from Gartner shows the Wonder of Walldorf still on top in CRM, ERP, and supply chain.
As Oracle extends the allegations over the SAP subsidiary's illegal downloading, the German juggernaut faces an uprising over its plan to increase maintenance costs.
The key to maximizing e-learning.
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