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Articles: Enterprise CRM
SAS Institute broadens its customer intelligence with a new analytics solution.
Gartner CRM Summit '08: Key takeaways include building upon the customer experience and embracing social trends; 90 percent of attendees report CRM budgets have either remained the same or increased over the past year.
New research suggests that the bulk of an average marketer's budget is now spent online.
Gartner CRM Summit '08: Industry analyst provides recommendations in keeping interactions with the customer skin-deep.
2008 Office 2.0 Conference: As young meets old, and new meets traditional, business needs to keep an open mind.
Out-innovate the competition in 9 contrarian ways.
A 2007 Rising Star delivers a browser-based CRM suite that stays true to its wireless roots.
The latest assessment of master data management for product data covers 11 vendors -- and reveals no leaders. Is product data that much harder than customer data?
Your Web site can drive conversion rates.
Forrester Wave on Enterprise CRM Suites '08: Forrester Research's latest on big-business CRM shows close competition between the two, with Microsoft coming on strong.
Appian, a provider of business process management software, partners with enterprise architecture specialist Mega automates and streamlines business processes.
In this category's Market Award debut, the first-ever title goes to SugarCRM.
SAS Institute takes the crown for the fourth year running as business intelligence evolves from reporting, analytics, and dashboards into a wealth of complexity.
Some things don't change: The continuing trend toward "SFA plus something more" is accelerating, and Salesforce.com takes the title once again.
With Siebel Systems and PeopleSoft finally assimilated, Oracle takes its place atop the throne.
The Steady: Brad Wilson -- general manager, Microsoft Dynamics CRM, Microsoft.
The Rock: Bill McDermott -- president and chief executive officer, SAP Americas & Asia Pacific Japan.
The Herald: Paul Greenberg -- chief customer officer, BPT Partners; president, The 56 Group.
The Rethinker: Kevin Bandy -- partner & manager of directory sales and marketing transformation, Accenture.
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