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Articles: Enterprise CRM
MDM Summit '08: Master data management isn't easy, but experts believe there's never been a better time to get started.
Overall, 25 percent of online visitors will click a text link first; younger consumers, however, may be more graphically inclined.
Consona Connect '08: Say goodbye to the names Knova and Onyx -- the two are joining forces under Consona CRM.
Inforum '08: Built on acquisitions, Infor unveils plans to increase investment in integration.
Teradata Partners '08: Regardless of what you ask, customers tend to be averse to opting in or out -- in fact, they often prefer not to opt at all.
Teradata Partners '08: With product enhancements galore, the enterprise data warehousing company kicks off its annual conference with a commitment to collective intelligence.
Direct Marketing Association '08: In a down economy, marketers and advertisers have no choice but to look up.
Are misdirected sales incentives putting your brand at risk?
This trio lets you do more for less cost.
The acquisition means a greater project portfolio management breadth for Big Red's enterprise PPM suite.
Eloqua Experience '08: Charlene Li, the co-author of "Groundswell" and former Forrester Research analyst, offers simple advice for taking on social media: Just do it.
Two studies offer different perspectives on CRM adoption -- and yet both see an opportunity for continued growth.
DataFlux Ideas '08: Business needs to join technology to put the "management" back in "data management."
Including user-generated content in the support mix.
J.D. Power and Associates releases its latest findings on the popular (and growing) side of the telecommunications industry.
New research shows consistent disappointment with indirect methods—and explains why.
New research from Cone LLC finds 93 percent of Americans want companies to have a presence in social media.
Sometimes you need more than CRM automation.
Points to consider in making the right decision.
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