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Articles: Enterprise CRM
The research firm compares the top vendors in the space.
NRF Annual '09: No pressure or anything, but retailers are the key to building "a stronger America."
New research shows confusion among users over what unified communications really means.
New research says IP had a ringing 2008, rising 37 percent, but that growth is likely to flatline this year.
New research finds the market for enterprise unified messaging and voicemail systems continues to grow, particularly abroad.
"Customer satisfaction" and "customer retention" top the list for marketing executives.
Customer retention is one thing. Identifying the right ones to retain is another.
New online community offers mobile computer users the chance to help reinvent product development.
Analysts weigh in on content management trends for the New Year.
In this recessionary holiday season, the two online players tie for first, while all others fall short of "excellence."
Only 11 percent of companies were considered "excellent" in Forrester's second annual Customer Experience Index (CxPi) Rankings.
A Forrester analyst reveals a five-part plan to deploy successful applications -- and to defy the downturn in the process.
Properly harnessed, customer feedback can help companies forge a competitive advantage. But with feedback pouring in from all directions, companies are struggling just to keep up.
There are several layers to effective email messaging. Delivery is the first one, but getting customers to open and act on emails is what matters.
Raise the bar, instead of falling short of it.
In the rush toward cloud computing, the company that began as a mere search engine is rapidly becoming the go-to source for low- and no-cost office productivity software. Handling customer information, though, requires special attention.
Google doesn't want its name to be only synonymous with search.
Yamaha cuts down on its paper trail and customer-correspondence time with an electronic-signature tool.
How companies can succeed through listening—and taking action.
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