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Articles: Enterprise CRM
Forrester Wave on Listening Platforms '09: The analyst firm listens closely to a market segment that used to be known as brand monitoring.
New unified communication offerings are geared to help companies cut costs while improving customer service.
BlackBerry Media Event: The smartphone provider describes the release as "the easiest upgrade ever."
User-Generated Content Expo '09: Executives of iStockphoto explain how passion -- backed by user insight -- can be the foundation for a booming business.
A provider of software for lead generation and Web analytics releases a new product to further segment and target prospects.
Oracle BI Forum: Blending BI and performance management can lead to operational and management excellence.
Magic Quadrant '09: This year's edition shows the biggest players dominating the BI Platform market.
Four possible modes mean you have multiple factors to consider.
The recession drives at least one vendor, VPI, to introduce a pricing plan with a topical title: the Call Recording Technology Bailout Package.
AlwaysOn OnMedia '09: Panelists discuss the current state of mobile marketing.
SugarCon '09: New CRM features, connectors, and learning programs were all on display this week.
The enterprise feedback management vendor broadens its multichannel reach and releases a new on-demand platform.
Gartner analyst shines a little hope on the downtrodden marketer: Try spending to save, but be sure to get quick results.
The research giant unveils five predictions for business intelligence in 2009.
How we handle the bad times can reflect well on us in the long run.
Constrained spending is no excuse for CRM stagnation.
When budgets are tight, it's your job to calm skittish customers and capture the few viable prospects. You can't be everywhere at once, so be where you're most effective.
In a difficult economy, don't sit idly by. Do something -- but be sure it has a payoff.
Net Promoter Conference '09: Deliver an excellent customer experience, and riches are sure to follow.
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