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Articles: Enterprise CRM
RightNow Technologies unveils high-security software-as-a-service capabilities compliant with the Department of Defense's standards.
A new study from Forrester Research reveals a sofa cushion where sales budget money gets lost.
Aberdeen Group reveals that, as technology budgets are slashed, organizations are deploying new methods to meet the mobility demand and to appease "pro-sumers."
Social media has only just taken off, says Forrester analyst Jeremiah Owyang -- and his "Future of the Social Web" report says social networks and marketers will have to change their strategies. "Bad things will happen," he says.
With the release of Centricity 9.7, Envision Telephony extends tagging capabilities to all its customers.
With its latest edition, the software-as-a-service business intelligence vendor touts usability over features.
In a transaction valued at $7.4 billion, Big Red scoops up the software-and-services provider after Sun's failed negotiations with IBM.
Webtrends and Radian6 are the latest vendors to partner up for companies hoping to monitor and respond to online conversations.
The strength of U.S. currency depresses revenue earnings abroad, but a forecast indicates that 2010 will bring a strong turnaround.
"What marketing really needs to be doing is driving business," says a CMO Council executive.
Facing a drop in mailings and a poor economy, the United States Postal Service plans to implement a variable-price "Summer Sale" -- but only the largest mailers will benefit.
ISM Top 15 '09: The consultancy reveals its annual list of the best companies and products in CRM.
Pundits say this latest version aims squarely at traditional players including Cisco Systems' WebEx and Citrix's GoToMeeting.
The MDM vendor releases a new application to empower business issues with data management.
A recent study affirms that what's cool isn't necessarily what's selling -- or what's helping your company sell more.
The vendor updates its software for data mining and text analytics, ditching the "Clementine" brand name for "PASW," an acronym for "predictive analytics software."
Customer strategists' service and support options are rapidly multiplying.
Web 2.0 Expo '09: Keynote speakers strike a common chord -- consumers want their corporations and their government to open up.
Web 2.0 Expo '09: Social media thought leaders Charlene Li, Jeremiah Owyang, and Peter Kim discuss the barriers to social media marketing, and how to encounter them without going "over capacity."
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