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Articles: Enterprise CRM
Webtrends and Radian6 are the latest vendors to partner up for companies hoping to monitor and respond to online conversations.
The strength of U.S. currency depresses revenue earnings abroad, but a forecast indicates that 2010 will bring a strong turnaround.
"What marketing really needs to be doing is driving business," says a CMO Council executive.
Facing a drop in mailings and a poor economy, the United States Postal Service plans to implement a variable-price "Summer Sale" -- but only the largest mailers will benefit.
ISM Top 15 '09: The consultancy reveals its annual list of the best companies and products in CRM.
Pundits say this latest version aims squarely at traditional players including Cisco Systems' WebEx and Citrix's GoToMeeting.
The MDM vendor releases a new application to empower business issues with data management.
A recent study affirms that what's cool isn't necessarily what's selling -- or what's helping your company sell more.
The vendor updates its software for data mining and text analytics, ditching the "Clementine" brand name for "PASW," an acronym for "predictive analytics software."
Customer strategists' service and support options are rapidly multiplying.
Web 2.0 Expo '09: Keynote speakers strike a common chord -- consumers want their corporations and their government to open up.
Web 2.0 Expo '09: Social media thought leaders Charlene Li, Jeremiah Owyang, and Peter Kim discuss the barriers to social media marketing, and how to encounter them without going "over capacity."
The need for knowledge now permeates the enterprise.
But are you prepared to let them?
Consumers—at home and abroad—are demanding that companies address their needs.
Vendors unleash a new round of community forums for their customers.
Wireless service providers aren't listening to their loudest customers
New federal laws require an opt-out for prerecorded calls—but that just might lead to better relationships.
Only if you remember why it mattered in the first place.
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