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Articles: Enterprise CRM
Capable of far more than pokes, tweets, and zombies, vendors begin to connect with social software platforms.
CRM magazine's Social Media Maturity Model, the launching pad for a discussion of the next five years of social media.
The co-author of Throwing Sheep in the Boardroom explains why it's not so easy for companies to simply hop aboard the social media bandwagon.
Microsoft Convergence '09: Microsoft and its user groups extend face-to-face with @-to-@.
Social networking has the potential to transform the day-to-day operations of customer service representatives.
The social Web is about to evolve — again. Are you ready to evolve, too?
An alphabetical glossary of what you need to know about social media.
If you expect employees to stay within the lines, you need to draw the lines first.
Beyond marketing, the popular tools and techniques can also serve as a channel for support.
CRM magazine's in-depth report on the state of social media in CRM.
Customer attitudinal information is what companies have been clamoring to obtain for years.
New research finds that companies failing to actively monitor the channel for user-generated content risk falling behind.
A new Aberdeen Group report contends that BI could cost your organization more than you think, but some investments can help avoid budget blunders.
Eloqua's latest release strives to throw more than just leads over the wall from marketing to sales.
Fewer than half of all organizations have a defined strategy regarding customer data, according to research by Experian QAS.
Pent-up demand for integrated telephony and business applications will drive adoption through 2013, according to new research findings.
Kazeon Systems' latest triad of products targets a globally distributed workforce.
Smaller enterprises demand a different approach.
Exclusive First Look: A new Forrester Research report, due out on Wednesday, shows an industry segment lurching through a tricky middle stage, but one that will continue to blossom in coming years.
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