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Articles: Enterprise CRM
New research finds that companies failing to actively monitor the channel for user-generated content risk falling behind.
A new Aberdeen Group report contends that BI could cost your organization more than you think, but some investments can help avoid budget blunders.
Eloqua's latest release strives to throw more than just leads over the wall from marketing to sales.
Fewer than half of all organizations have a defined strategy regarding customer data, according to research by Experian QAS.
Pent-up demand for integrated telephony and business applications will drive adoption through 2013, according to new research findings.
Kazeon Systems' latest triad of products targets a globally distributed workforce.
Smaller enterprises demand a different approach.
Exclusive First Look: A new Forrester Research report, due out on Wednesday, shows an industry segment lurching through a tricky middle stage, but one that will continue to blossom in coming years.
As the iPhone App Store emerges as a significant brand-building platform, the phrase "There's an app for that" has become a catchphrase for consumers and businesses alike. But is it the right place for you?
Gartner unveils its 2009 "Cool Vendors" in business intelligence and performance management.
Where 2.0 '09: As geolocation expands beyond mere mapping technology, location data can provide sociological insight -- but it also represents a significant risk to privacy.
The provider of lead-generation solutions unveils Demandbase Professional 2.0 to help B2Bs target the right people at the right time.
The launch of Performance Manager aims to automate computer maintenance and reduce the number of calls to the service desk.
Sage Insights '09: Executives revisit the Sage CRM 2010 roadmap with insight into what CRM users want -- and are ready for.
SAPPHIRE '09: Experts attempt to dispel stereotypes about the battles that rage over technology-purchasing decisions.
International AAAI Conference on Weblogs and Social Media '09: Using the digital to explain the analog.
The independent market research firm releases its fifth annual WizKids report, themed around operational excellence.
Content and customers come in many varieties.
Well-written contracts are key to protecting your business.
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