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Articles: Enterprise CRM
A variety of applications promise revenue generation and cost reduction.
Customer Experience Summit '09: Improving the customer experience starts with a hard look in the mirror.
Experts insist that social media is measurable—it just depends on how you define your metrics.
It all started with sales tax.
A customer-centric approach for emerging markets.
From now on, consumers will be saddled with residual uncertainty.
Three factors are combining to (finally) drive interest in mobile CRM.
As more vendors enter the on-demand CRM arena, profit may be harder to come by. Is consolidation the answer?
Your customers are searching for you. Unfortunately, if you don't come to grips with search engine marketing, you're making it harder for them to find you.
Author Tara Hunt explains how The Whuffie Factor can be a company's saving grace.
Forget money: Trust, transparency, and value represent today's social currency.
In a recession, an innovative organization can learn to focus on fewer projects—but ones that can meet and even exceed expectations.
A practice with deep roots must bear new fruit.
Magic Quadrant for Data Quality Tools '09: Five leading vendors hold their ground, despite a slight slip by SAP.
Social media monitoring vendor Visible Technologies launches TruReputation and expands its search reputation management offerings.
Deliver freedom, not hype.
Forrester Customer Experience Forum '09: Opening keynote stresses the importance of possessing heart, brains, and courage in the pursuit of experience-based differentiation.
The vendor's latest offering looks to deliver a clear vision for unified communications — a vision that centers on productivity enhancements.
A handful of first steps for marketing campaigns that make the most of social media.
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