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Articles: Enterprise CRM
Incorporating data from Jigsaw, Demandbase, and LinkedIn, Marketo aims to empower sales with its native Force.com application.
Latest report from Forrester's "Designing for Gen Y Series" examines one of four approaches for engaging with Gen Y on the Web.
A global partnership between the two companies is indicative of a growing trend, according to one pundit.
Ten ways to make sure employees are spreading the right message through social media.
Mobilize customer sales forces with social media marketing: "You need to take your message to the people."
Helpstream adds deeper integration and a bolstered best practices community with its latest release.
Research by Strativity Group shows that higher investments in customer experience result in lower attrition and higher referral and customer satisfaction rates. Cutting back is not an option. "The race is on," says Lior Arussy, president of Strativity Group.
Merging social media monitoring with content management, the solution aims to help marketers find meaning and take action.
Along with Web 2.0, those interactions can also boost brand image.
Mediabistro Circus '09: Social media maven Steve Rubel shares insight into marrying brands and consumers displaying "selective ignorance."
The successful utilization of social media by contact center agents remains several years away, according to new research from Datamonitor.
Industry pundits say the latest initiatives will help the company play catch-up.
RightNow Technologies' latest release provides the company's answer to social media and customer service.
Internet Week '09: Brand Exposure event shows companies how to join the conversation.
An Aberdeen Group study suggests it's not too late to begin tapping into social media to manage your brand reputation online. Not yet, anyway.
Internet Week '09: Students are connecting and learning on the Web -- and institutions that fail to stay relevant are sure to flunk out.
Mobile Marketing Forum '09: The quintessential benefit of social media is the ability to stay connected anywhere, anytime. That makes social media reliant on mobile technology -- but is the reverse also true?
Communities and channels are rapidly expanding — and your company needs to at least know its place in all of them.
Your customers are increasingly connected — to you, to your competition, to each other — but you're not supposed to be the center of every network.
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