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Articles: Enterprise CRM
As more vendors enter the on-demand CRM arena, profit may be harder to come by. Is consolidation the answer?
Your customers are searching for you. Unfortunately, if you don't come to grips with search engine marketing, you're making it harder for them to find you.
Author Tara Hunt explains how The Whuffie Factor can be a company's saving grace.
Forget money: Trust, transparency, and value represent today's social currency.
In a recession, an innovative organization can learn to focus on fewer projects—but ones that can meet and even exceed expectations.
A practice with deep roots must bear new fruit.
Magic Quadrant for Data Quality Tools '09: Five leading vendors hold their ground, despite a slight slip by SAP.
Social media monitoring vendor Visible Technologies launches TruReputation and expands its search reputation management offerings.
Deliver freedom, not hype.
Forrester Customer Experience Forum '09: Opening keynote stresses the importance of possessing heart, brains, and courage in the pursuit of experience-based differentiation.
The vendor's latest offering looks to deliver a clear vision for unified communications — a vision that centers on productivity enhancements.
A handful of first steps for marketing campaigns that make the most of social media.
Antenna's latest acquisition puts the company in a position to capture an even greater share of the growing market for mobile middleware.
Forrester Research forecasts overall growth in domestic email marketing — to $2 billion by 2014 — but social platforms are replacing the traditional email inbox among the younger set.
Portal software provider builds upon its sales enablement offering with version 6.0 and taps into what one analyst calls an "emerging market" in the process.
Incorporating data from Jigsaw, Demandbase, and LinkedIn, Marketo aims to empower sales with its native Force.com application.
Latest report from Forrester's "Designing for Gen Y Series" examines one of four approaches for engaging with Gen Y on the Web.
A global partnership between the two companies is indicative of a growing trend, according to one pundit.
Ten ways to make sure employees are spreading the right message through social media.
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