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Articles: Enterprise CRM
Business intelligence software defined a certain stage of maturity with CRM data by making that data actionable. Now on-demand BI promises to do the same for on-demand CRM — by making it affordable.
"Healthcare" and "customer service" don't have to be mutually exclusive.
Facing regulatory requirements, spiraling costs, and an aging (and ailing) customer base, the healthcare industry looks to CRM to balance a pair of age-old doctrines: First, do no harm—and physician, heal thyself.
Proven business strategies abound—even new ones.
A decline in email responsiveness creates enormous opportunity.
Looking to enhance its business analytics capabilities, Big Blue adds the predictive analytics pioneer to its list of more than a hundred companies acquired in the past decade.
CRM player plans to integrate proactive service offerings and to focus on point solutions.
Growth in business intelligence software continues despite economic pressures.
For the first time, U.S. mobile carriers and the Mobile Marketing Association have collaborated to create a single standard for mobile SMS marketing.
Big or small, they can deliver real business value.
Make interactions more sophisticated.
Software-as-a-service, analytics, and customer retention technologies help lead the way, according to a new Gartner report — and SAP retains the market-share crown.
Six steps for enterprise analysis.
"As people become more savvy with social media," says the managing partner of Anderson Analytics, "they pick up Twitter."
AIIM report details traits of today's Enterprise Content Management industry.
Ten essentials for a marketing portal.
Microsoft Worldwide Partner Conference '09: The tech giant hits two major milestones: a million members of its partner network and a million customers for Dynamics CRM.
According to new research from Pelorus Group, the market will jump from $268 million to $533 million by 2014.
Gartner Magic Quadrant for MDM for Customer Data '09: As vendors continue to invest in master data management initiatives, Initiate Systems joins IBM and Oracle in this year's top segment.
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