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Articles: Enterprise CRM
Think you know the score? Guess again.
Not every marketing effort includes a campaign-specific Web address -- but some of the ones that do aren't doing a very good job of connecting to the main brand.
A new Forrester Research report encourages organizations to embrace self-service business intelligence and mash it up to get even more intelligent.
The release of one-X Agent marks a potential re-emphasis on the vendor's ability to cater to remote agents, says one industry pundit.
The productivity suite provider integrates email and CRM, beefs up its Projects application, and entices Salesforce.com users to switch over.
Forrester principal analyst William Band takes a deep dive into technologies that have evolved from having "overhyped expectations" to becoming critical to the "enterprise competitive strategy."
Online Exclusive: What do you do when your customers aren't playing in your court?
Email-collaboration provider Zimbra sheds complexity, opts for simplicity—and achieves better results.
Delivering quality customer service means making quality shots.
To cope with the recession, more organizations are looking to predictive analytics for answers.
Readers tell us what they think of "social" technologies.
The end of on-demand business intelligence provider LucidEra, captured on the public tweetstream.
SAPPHIRE '09: SAP executives stressed the emerging need for transparency among all enterprises. Did the message ring true?
Consumers are looking for you on search engines—but are you there to be found?
A new paradigm calls for a reassessment of an industry metric.
Trade-Offs, Part 2 — The Technology Side: "The end of software" doesn't mean the end of software headaches.
Performance management is a contact center requirement.
The Journey of Implementation — Part 2: It's a bit like the Wild West out there — so be extra careful to conduct due diligence when choosing a vendor partner.
Industry experts—including some LucidEra investors and competitors—speculate on the reasons behind the fall of an on-demand business intelligence pioneer, and LucidEra customers talk about how they'll cope with the loss.
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